n the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit rankmaniac 2012 your site to Google...............................................11 How to submit your site to rankmaniac 2012 Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit rankmaniac 2012 my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What rankmaniac 2012 should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23
rankmaniac 2012 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are rankmaniac 2012 search engines important to me............................40 Q How do rankmaniac 2012 search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine rankmaniac 2012 optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the rankmaniac 2012 best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get rankmaniac 2012 a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What rankmaniac 2012 is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What rankmaniac 2012 tools can you recommend..........................................43 Q I'm confused about all the terms used in rankmaniac 2012 SEO can you help44 Q What is keyword analysis....................................................44 rankmaniac 2012 Q Do I need to submit my rankmaniac 2012 site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I rankmaniac 2012 submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very rankmaniac 2012 little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you rankmaniac 2012 in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on
and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines rankmaniac 2012 rankmaniac 2012 using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about rankmaniac 2012 me my background and my experience. As you work your way through this eBook refer to the Glossary at the end rankmaniac 2012 if youre unsure of a particular term. If you have any suggestions or rankmaniac 2012 feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a rankmaniac 2012 page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the
Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people dont look beyond the first 2 pages of search results. This means if rankmaniac 2012 your website doesnt rank in the
first 2 pages of the major search engines its only receiving 2030 rankmaniac 2012 of its rightful traffic and revenue. And remember being ranked number 1 when you rankmaniac 2012 search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo is rankmaniac 2012 finding content that will bring them more traffic and thus more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant rankmaniac 2012 results makes for a shortlived search engine. rankmaniac 2012 Most search engi