site to them A Directories are websites or rankmaniac 2012 web pages which simply list lots of website and give a quick description of the website. Some are free and some require you to pay for a listing. Free directories are useful because you get a free link. However the links aren't worth that much. Paid directories can be good if they're relevant but they can cost a lot in the long term so choose wisely. One essential directories for any
website is the DMOZ Open Directory Project. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 46 Glossary of Terms 46 rankmaniac 2012 Glossary of Terms AdWords See Sponsored Links. algorithm A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines i.e. the algorithm ensures relevant results and relevant results bring more users which in turn brings more advertising revenue. article PR The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. In this sense the PR stands for PageRank. Like traditional public relations article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge your readers will trust you and will be more likely to remain loyal to rankmaniac 2012 you. In this sense the PR stands for Public Relations. article distribution lists User groups e.g. Yahoo MSN Google Smartgroups and Topica groups which accept email submissions of articles in text format and then distribute these articles via email to all of rankmaniac 2012 the members of the group. See also 'article PR'. article submission sites Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge and webmasters visit to find articles rankmaniac 2012 to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'. backlink A text link to your website from another website. See also link. copy rankmaniac 2012 The words used on your website. SEO Secrets V1.3 Copyright Divine Write rankmaniac 2012 Copywriting Pty Ltd 47 Glossary of Terms 47 copywriter A professional writer who specializes in the writing of advertising copy compelling engaging words promoting a particular product or service. See rankmaniac 2012 also SEO copywriter and web copywriter. crawl Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to site by following text links. To a spider a text link is like a door. domain name The virtual address of your website normally in the form www.yourbusinessname.com. This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site. ezine An electronic magazine. Most publishers of ezines are desperate for content rankmaniac 2012 and gladly publish well written helpful articles and give you full credit as author including a link to your website. Flash A technology used to create animated web pages and page elements. free reprint article rankmaniac 2012 An article written by you rankmaniac 2012 and made freely available to other webmasters to publish on their websites. See also 'article PR'. Google The search engine with the greatest coverage of the World Wide Web and which is responsible for most search enginereferred traffic. Of approximately 11.5 billion pages on the World Wide Web it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking Google AdWords See Sponsored Links. Google PageRank How Google scores a websites importance. It gives all sites a mark out of 10. By downloading the Google rankmaniac 2012 Toolbar from httptoolbar.google.com you can view the PR of any site you visit. Google Toolbar A free tool you can download. It becomes part of your browser toolbar. Its most useful features are its rankmaniac 2012 PageRank display which allows you to view the PR of any site you visit and its AutoFill function when youre filling out an online form you can click AutoFill and it enters all rankmaniac 2012 the standard information automatically including Name Address Zip codePostcode Phone Number Email Address Business Name Credit Card Number password protected etc. Once youve downloaded and installed the toolbar you may need to set up how youd like it to look and work by clicking Options setup is very easy. NOTE Google does record some information mostly
regarding sites visited. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 48 Glossary of Terms 48 HTML HTML rankmaniac 2012 HyperText Markup Language is the coding language used to create much of the information on the World Wide Web. Web browsers read
rankmaniac 2012 the HTML code and display rankmaniac 2012 the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages e.g. interactivity. keyword A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target keyword phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words and your keyword phrase appears 10 times its density is 5. keyword rankmaniac 2012 phrase A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches. link A word rankmaniac 2012 or image on a web page which the rankmaniac 2012 reader can click to visit another page. There are normally visual rankmaniac 2012 cues to indicate to the reader that the word or image is a link. link path Using text links to connect a series of page i.e. page 1 connects to page 2 page 2 connects to page 3 page 3 connects to page 4 and so on. Search engine spiders and robots use text links to jump from page to page as they gather information about it so its a good idea to allow them traverse your entire site via text rankmaniac 2012 links. See Link paths on p.22. for further information. link partner A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking. link popularity The number of links to your website. Link popularity is the single most important factor in a rankmaniac 2012 high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article
PR link exchange link partners reciprocal linking link buying and link directories. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 49 Glossary of Terms 49 link text The part of a text link that is visible to the reader. When generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A short note within the header of the HTML of your web page rankmaniac 2012 which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search. natural search results The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine rankmaniac 2012 displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. organic search results See natural search results. PPC PayPerClick advertising See Sponsored Links. PageRank See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both rankmaniac 2012 add a link to the others website on their own website. Most search engines certainly Google are sophisticated enough to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized. robot See Spider. robots.txt file A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your sites root directory on the web server. Alternatively you can do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. See Optimizing your web on p.23. for more information. Sandbox Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible rankmaniac 2012 long term site. It rankmaniac 2012 does this to discourage the creation of SPAM websites SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 50 Glossary of Terms 50 sites which serve no useful purpose other than to boost the ranking of some other site. Likewise if Google detects a sudden rankmaniac 2012 increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering your ranking or blacklisting your site altogether. SEO Search Engine Optimization. The rankmaniac 2012 art of making your website relevant and important so that it ranks high in the search results for a particular word. SEO copywriter A copywriter who is not only proficient at web copy but also experienced in w