traffic SEO Secrets V1.3 Copyright Divine Write rankmaniac 2012 Copywriting Pty Ltd 40 Frequently Asked Questions 40 Frequently Asked Questions Search engine optimization SEO is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions rankmaniac 2012 on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics and make them a little more comfortable with the whole domain. Q Why are search engines important to me A 85 of all website traffic is driven by search engines. The only online activity more popular than search is email. 79.2 of US users don't go to page 2 of search results. 42 rankmaniac 2012 of users click on the no.1 result. For the under40 agegroup the Internet will become the most used media rankmaniac 2012 in the next 23 years. Q How do search engines decide on their rankings A IMPORTANT You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content rankmaniac 2012 is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out spiders or robots which crawl analyze your site and index record its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engines search results. Q Can't I just pay for a high ranking A No. The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and thus more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search engines these days return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take rankmaniac 2012 up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These rankmaniac 2012 results are ranked according to how relevant and important they are. SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 41 Frequently Asked Questions 41 rankmaniac 2012 Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a rankmaniac 2012 smaller portion of the
window. Q How do I get a
high ranking A There are four main steps Step 1 Use the right words on your website Step 2 Get lots of relevant sites to link to yours Step 3 Use the right words in those links Step
4 Have lots of content on your site add more regularly Q What is search engine optimization SEO A Search Engine Optimization SEO is the art of creating a website which is search engine friendly. This means using the right rankmaniac 2012 words in your copy using the rankmaniac 2012 right words in your HTML code structuring your site properly designing your site properly For more information on these 4 elements download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Many people use SEO to also describe the other ingredient in a high ranking 'Link Popularity'. Q What is link popularity A Think of the search engines as a big election. All the websites in the world are candidates. The links rankmaniac 2012 to your website are votes. The more votes links a candidate website has the more important it is and the higher its ranking. Link popularity is all about how many links you have and how you can get more. Links to your site tell the search engines how important your site is. They assume that if its important enough for a rankmaniac 2012 lot of other sites to link to its important enough for them to display at the top of the rankings. Links are the rankmaniac 2012
single most important factor in ranking. Generally speaking the more links you have to your site from other sites the better your ranking. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 42 Frequently Asked Questions 42 Q rankmaniac 2012 How many links to my site are there A Search Google for www.yourdomain.com. Don't search for linkwww.yourdomain.com as this only returns a subset of the links to rankmaniac 2012 your site. Then on the page that displays next select Find web pages that contain the term www.yourdomain.com . When you do it this way you'll see all the rankmaniac 2012 pages that contain your URL. In most cases the URL will be an active link or at least it should be... if it's not you should ask the site owner to make it so. There are also some tools you can use For more information on tools p.43. Q Are some links better than others A Yes The ideal kind of links are those that come from relevant sites sites which use the same keywords come from important sites have a high ranking include your keyword as part of the visible link text include varying link text not the same link text each time and come from rankmaniac 2012 a page that links to few other sites. When a search rankmaniac 2012 engine sees a link which satisfies most or all of these conditions it says Hey this site must be credible and important because rankmaniac 2012 others in the same industry are pointing to it. Q How do I get lots of links back to my site A There are many possible ways to generate links. Some are dubious like autogeneration software and sites rankmaniac 2012 set up by webmasters simply to host links to their other sites and I wont be discussing them here. Others like those discussed below are legitimate. Add your site to DMOZ Yahoo Directories and other free directories Check where your competitors links are coming from Article PR Write and submit articles for Internet publication Swap links Partner websites Pay rankmaniac 2012 for links For more information on these methods download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q What do you think is the best way to get lots of links A Article PR. Write helpful articles and let other webmasters publish them for free in exchange for a link in the byline. With article PR you don't have to pay for the link you determine the content of the page containing the link you determine the link text and the link is more or less permanent. A single article can be reprinted hundreds of times and each time is another link back to your site rankmaniac 2012 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 43 Frequently Asked Questions 43 For more information read httpwww.divinewrite.comseoarticles.htm or visit www.ArticlePR.com . Q How do I write a good article PR piece A See httpwww.divinewrite.comseoarticles.htm . Q How do I get a high ranking using free reprint content A See httpwww.divinewrite.comTopRankingFree.htm . Q How long does it take to get a high search engine ranking A A long time Its impossible to say how much time youll need to spend generating links but rankmaniac 2012 you can be sure itll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved rankmaniac 2012 a high ranking. Even then youll still need to dedicate some ongoing time to the task otherwise your ranking will drop. Q What is the Google Sandbox and is it real A The Google Sandbox theory suggest that whenever Google detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites sites which serve no useful purpose other than to boost the ranking of some other site. There is a lot of anecdotal evidence supporting the theory but there is also a lot discounting it. No one has rankmaniac 2012 categorically proven its existence. Q What is the Google Dampening Link Filter and is it real A The Google Dampening Link Filter theory suggests that if Google detects a rankmaniac 2012 sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering your ranking or blacklisting your site altogether. There is a lot of anecdotal evidence supporting the theory but there is also a lot discounting it. No one has categorically proven its existence. Q What SEO companies should I be wary of A Be wary of SEO companies that promise or guarantee results in a given timeframe especially if they won't expand on their methods for generating links back to your site. Q What tools can you recommend A There are many very useful tools to help with your SEO. The following are just selection. All tools are free unless otherwise indicated. Backlink checker httpwww.webuildpages.comneato Backlinks by IP address httpwww.webuildpages.comcclassindex.php Link rankmaniac 2012 Popularity Tool httpwww.marketleap.compublinkpop SEO Secrets V1.3 Copyright Divine Write Copywriting rankmaniac 2012 Pty Ltd 44 Frequently Asked Questions 44 Number of links required to rank httpwww.iblcheck.com Google Alert httpwww.google.comalertshlen Google Sitemaps httpwww.google.comwebmasterssitemaps Google Sitemap Generator httpjohannesmueller.comgs Google Toolbar httptoolbar.google.com Indexed Pages httpwww.webuildpages.comcachecachetoolpublic.pl Keyword Analysis Nichebot httpwww.nichebot.com Keyword Analysis Overture httpinventory.overture.comdsearchinventorysuggestion Keyword Analysis WordTracker Paid httpwww.wordtracker.com Keyword Difficulty httpwww.seomoz.orgtoolskeyworddifficultytool.php Keyword Identifier httpwww.googlerankings.comultimateseotool.php Keyword Density Measurement Simple httpwww.livekeywordanalysis.com Keyword Density Measurement Complex httpwww.gorank.comanalyze.php P