o reach the top of the search engines 2 Copyright Information 2 Copyright 2005 Divine Write Copywriting Pty Ltd The right of Divine Write Copywriting Pty Ltd to be identified as author and copyright owner of this work rankmaniac 2012 is asserted by Divine Write Copywriting Pty Ltd in accordance with rankmaniac 2012 Australian copyright laws as determined by the Australian Copyright Council. Copyright extends to any and all countries in rankmaniac 2012 which this publication is purchased andor viewed andor read. All rights reserved. No part of this publication may rankmaniac 2012 be reproduced or transmitted in any form by any means without the prior written permission of the author nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar rankmaniac 2012 condition being imposed on the subsequent purchaser. The purchaser of this publication indemnifies Glenn Murray and Divine Write Copywriting Pty Ltd and its directors officers employees and agents from and rankmaniac 2012 against all losses claims damages rankmaniac 2012 and liabilities which arise out of any use of this publication andor any application of its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand rankmaniac 2012 what SEO means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide rankmaniac 2012 what appears in the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit your site rankmaniac 2012 to other search engines.........................12 Do I need to rankmaniac 2012 submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should rankmaniac 2012 the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target
more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an rankmaniac 2012 existing site...........................................................25 Paying an SEO company to optimize your site.............................25 rankmaniac 2012 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site rankmaniac 2012 to DMOZ Yahoo Directories.....................................28
Check where your competitors links are coming rankmaniac 2012 from.......................28 rankmaniac 2012 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry rankmaniac 2012 directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to rankmaniac 2012 generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 rankmaniac 2012 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines
decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I rankmaniac 2012 submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means rankmaniac 2012 expense But it doesnt have to be that way rankmaniac 2012 If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then rankmaniac 2012 this ebook is written just for you. This ebook is written by a business owner for rankmaniac 2012 other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and rankmaniac 2012 my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to rankmaniac 2012 rankmaniac 2012 be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that
this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using rankmaniac 2012 the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrit