........................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing rankmaniac 2012 your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine rankmaniac 2012 Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal rankmaniac 2012 links.........................................27 Add your site rankmaniac 2012 to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to rankmaniac 2012 generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some rankmaniac 2012
links better than others.......................................42 Q rankmaniac 2012 How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q rankmaniac 2012 How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint rankmaniac 2012 content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories rankmaniac 2012 and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 rankmaniac 2012 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business
owner rankmaniac 2012 for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of rankmaniac 2012 the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a rankmaniac 2012 little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. rankmaniac 2012 If you have rankmaniac 2012 any suggestions or feedback or would like to be rankmaniac 2012 notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure rankmaniac 2012 that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter rankmaniac 2012 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday rankmaniac 2012 the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search rankmaniac 2012 engines Approximately 7580 of website traffic comes through search engines. rankmaniac 2012 Whats more research shows that most people dont look beyond the first 2 pages of search results. rankmaniac 2012 This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and thus more advertising revenue. In other words their results rankmaniac 2012 must rankmaniac 2012 be relevant. Relevant results makes for a good search engine irrelevant rankmaniac 2012 results makes for a shortlived search engine. Most search engines these days return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched rankmaniac 2012 for. These results are ranked according to how relevant and important they are. Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 9 Step 1 Understand what SEO means 9 When people use search engines to find content they normally pay rankmaniac 2012 a lot more attention to the natural results than the paid results because they know these results are more relevant and they know the Sponsored Links are simply ads. When we talk about search engine ranking were talking about ranking well in the natural search results. This
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Sponsored Links. How search engines decide what appears in the natural search results IMPORTANT You cannot pay a search engine in return for a rankmaniac 2012 high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out spiders or robots which crawl analyze your site and index record its details. Complex algorithms are then employed to determine whether your site is useful and shou