publication andor any application of its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand what SEO means.............................................8 A
little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to rankmaniac 2012 other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 rankmaniac 2012 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 rankmaniac 2012 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your rankmaniac 2012 site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter
Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots rankmaniac 2012 of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO rankmaniac 2012 company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor rankmaniac 2012 your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a rankmaniac 2012 high ranking.......................................40 Q How do I get rankmaniac 2012 a high ranking................................................41 rankmaniac 2012 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots rankmaniac 2012 of links back to rankmaniac 2012 my site...........................42 Q What do you think is rankmaniac 2012 the best way to get lots of links.........42 Q How do rankmaniac 2012 I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can rankmaniac 2012 you recommend..........................................43 Q I'm confused about all the terms used in rankmaniac 2012 SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you rankmaniac 2012 feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner rankmaniac 2012 for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on rankmaniac 2012 p.7 rankmaniac 2012 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email me at rankmaniac 2012 glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 rankmaniac 2012 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords rankmaniac 2012 Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website
copywriter 1 2 website copywriting 1 advertising copywriting rankmaniac 2012 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered rankmaniac 2012 among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has rankmaniac 2012 a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting rankmaniac 2012 Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what rankmaniac 2012 SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats rankmaniac 2012 more research shows that most people
dont rankmaniac 2012 look beyond the first 2 pages of search results. This means if your