site to Google...............................................11 How to submit your site to rankmaniac 2012 other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check rankmaniac 2012 where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 rankmaniac 2012 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently rankmaniac 2012 Asked Questions..........................................................40 Q Why are search engines important to rankmaniac 2012 me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How
do rankmaniac 2012 I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write rankmaniac 2012 a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the rankmaniac 2012 terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room
handing money to rankmaniac 2012 rankmaniac 2012 strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your rankmaniac 2012 money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the rankmaniac 2012 search engines rankmaniac 2012 using the very methods I advocate. Take a look at About the Author on p.7 to rankmaniac 2012 learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty
Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook rankmaniac 2012 Glenn has achieved a page 1 worldwide ranking on Google.com for his website rankmaniac 2012 www.divinewrite.com for all of his targeted keywords Keyword Google rankmaniac 2012 worldwide rank copywriter 1 SEO copywriter 1 2 website rankmaniac 2012 copywriter 1 2 website copywriting 1 advertising rankmaniac 2012 copywriting 2 advertising copywriter 4 Based in Sydney rankmaniac 2012 Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound rankmaniac 2012 Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an rankmaniac 2012 explanation of SEO lets talk a bit about rankmaniac 2012 search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people dont look beyond the first 2 pages of rankmaniac 2012 search results. This means if your website doesnt rank in the first 2 pages of the rankmaniac 2012 major
search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your rankmaniac 2012 customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and thus more advertising revenue. In other words their rankmaniac 2012 results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search rankmaniac 2012 engines these days return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the window. For most searches the rankmaniac 2012 search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search en