rectories for any website is the DMOZ Open Directory Project. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 46 Glossary of Terms 46 Glossary of Terms AdWords See Sponsored Links. algorithm A complex mathematical formula used by search engines to assess the relevance and rankmaniac 2012 importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines i.e. the algorithm ensures relevant results and relevant results bring more users which in turn brings more advertising revenue. article PR The submitting of free reprint articles to many article rankmaniac 2012 submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. In this sense rankmaniac 2012 the PR stands for PageRank. Like traditional public relations article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge your readers will trust you and will be more likely to remain loyal to you. In this sense the PR stands for Public Relations. article distribution lists User
groups e.g. Yahoo MSN Google Smartgroups and Topica groups which accept email submissions of articles in text format and then distribute these articles via email to all of the members of the group. See also 'article PR'. article submission sites Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'. backlink A text link to your website from another website. See also link. copy The words used on your website. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 47 Glossary of Terms 47 copywriter A professional writer who specializes in the writing of advertising copy compelling engaging words promoting a rankmaniac 2012 particular product or rankmaniac 2012 service. See also SEO copywriter and web copywriter. crawl Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to site by following text links. rankmaniac 2012 To a spider a text link is like a door. domain name The virtual address of your website normally in the form www.yourbusinessname.com. This is what people will type when rankmaniac 2012 they want to visit your site. It is also what you will use as the address in any text links back to your site. ezine An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written helpful articles and give you full credit as author including a rankmaniac 2012 link to your website. Flash A technology used to create animated web pages and page elements. free reprint article An rankmaniac 2012 article written by you and made freely available to other webmasters to publish rankmaniac 2012 on their websites. See also 'article
PR'. Google The search engine with the greatest coverage of the World Wide Web and which is responsible for most search enginereferred traffic. Of rankmaniac 2012 approximately 11.5 billion pages on the World Wide Web it is estimated that Google has indexed around 8.8 rankmaniac 2012 billion. This is one reason rankmaniac 2012 why it takes so long to increase your ranking Google AdWords See Sponsored Links. Google PageRank How Google scores a websites importance. It gives all sites a mark out of 10. By downloading the Google Toolbar from httptoolbar.google.com you can rankmaniac 2012 view the PR of any site you visit. Google Toolbar A free tool you can download. It becomes part of your browser rankmaniac 2012 toolbar. Its most useful features are its PageRank display which allows you to view the PR of any site you visit and its AutoFill function when youre filling out an online form you can click AutoFill and it rankmaniac 2012 enters all the standard information automatically including Name Address Zip codePostcode Phone Number Email Address Business Name Credit Card Number password protected etc. Once youve downloaded and installed the toolbar you may need to set up how youd like it to look and work by clicking Options setup is very easy. NOTE Google does rankmaniac 2012 record some information mostly regarding sites visited. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 48 Glossary of Terms 48 HTML HTML HyperText Markup Language is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and rankmaniac 2012 display the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages e.g. interactivity. keyword A word which your customers search for and which
you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target keyword phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words and your keyword phrase appears 10 rankmaniac 2012 times its density is 5. keyword phrase A phrase which your customers search rankmaniac 2012 for and which you use frequently on your site in order to rankmaniac 2012 be relevant to those searches. link A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link. link path Using text links to connect a series of page i.e. page 1 connects to page 2 page 2 connects to page 3 page 3 connects to page 4 and so on. Search engine spiders and robots
use text links to jump from page to page as they gather information about it so its a good idea to allow them traverse your entire site via text links. See Link paths on p.22. for further rankmaniac 2012 information. link partner A webmaster who is willing to put a link to your website on their website. Quite rankmaniac 2012 often link partners engage in reciprocal linking. link popularity The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity rankmaniac 2012 including article PR link exchange link partners reciprocal linking link buying and link directories. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 49 Glossary of Terms 49 link text The part of a text link that is visible to the reader. When generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search. natural search results The real search results. The results that most users are looking for and which take up most of the window. For rankmaniac 2012 most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. organic search results See natural search results. PPC PayPerClick advertising See Sponsored Links. PageRank See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both add a link to the others website on their own website. Most rankmaniac 2012 search engines certainly Google are sophisticated enough to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized. robot See Spider. robots.txt file A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your sites root directory on the web server. Alternatively you can do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. See Optimizing your web on p.23. for more information. Sandbox Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is rankmaniac 2012 a genuine credible long term site. It does this to discourage the creation of SPAM websites SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 50 rankmaniac 2012 Glossary of Terms 50 sites which serve no useful purpose other than to boost the ranking of some other site. Likewise if Google detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering your ranking or blacklisting rankmaniac 2012 your site altogether. SEO Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word. SEO copywriter A copywriter who is not only proficient at web copy but also experienced in writing copy which is optimized for search engines and will therefore help you achieve a better search engine ranking for your website. search engine A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google Yahoo and MSN. site map A single page which contains a list of text links to every page in the site a