l use as the rankmaniac 2012 address in any text links back to your site. ezine An electronic magazine. Most
publishers of ezines are desperate for content and gladly publish well written helpful articles and give you full credit as author including a rankmaniac 2012 link to your website. Flash A technology used to create animated web pages and page elements. free reprint article An article rankmaniac 2012 written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'. Google The search engine with the greatest coverage of the World Wide Web and
which is responsible for most search enginereferred traffic. Of approximately 11.5 billion pages on the World Wide Web it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking Google AdWords See Sponsored Links. Google PageRank How Google scores a websites importance. It gives all sites a mark out of 10. By downloading the Google Toolbar from httptoolbar.google.com you can view the PR of any site you visit. Google Toolbar A free tool you can download. It becomes part of your browser toolbar. Its most useful features are its PageRank display which allows you to view the PR of rankmaniac 2012 any site you visit and its AutoFill function when youre filling out an online form you can click AutoFill and it enters all the standard information automatically including Name Address Zip codePostcode Phone Number Email Address Business Name Credit Card Number password protected etc. Once youve downloaded and installed the toolbar you may need to set up how youd like it to look and work by clicking Options setup is very easy. NOTE Google does record some information mostly regarding sites visited. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 48 Glossary of Terms 48 HTML HTML HyperText Markup Language is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages e.g. interactivity. keyword A word which your customers search for and which you use frequently on your site in order to be relevant to rankmaniac 2012 those searches. This use known as targeting a keyword. Most websites actually target keyword phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if rankmaniac 2012 your page has 200 words and your keyword phrase appears 10 times its density is 5. rankmaniac 2012 keyword phrase A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches. link A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link. link path Using text links to connect a series of page i.e. page 1 connects to page 2 page 2 connects to page 3 page 3 connects to page 4 and so on. Search engine spiders and robots rankmaniac 2012 use text links to jump from page to page as they gather information about it so its a good idea to allow them traverse your entire site via text links. See Link paths on p.22. for further information. link partner A webmaster who is willing to put a rankmaniac 2012 link to your website on their website. Quite often link partners engage in reciprocal linking. link popularity The
number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters rankmaniac 2012 use a number of methods to increase their site's link popularity including article PR link exchange link partners reciprocal linking link buying and link directories. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 49 Glossary of Terms 49 link text The part of a text link that is visible to the reader. When generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to rankmaniac 2012 a particular search. natural search results The real search rankmaniac 2012 results. The results that most rankmaniac 2012 users are looking for and which take up most of the window. For most searches the search engine rankmaniac 2012 displays a long rankmaniac 2012 list of links to sites with content which is related to the word you rankmaniac 2012 searched for. These results rankmaniac 2012 are ranked according to how relevant and important they are. organic search results See natural search results. PPC PayPerClick advertising See Sponsored Links. PageRank See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search rankmaniac 2012 engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both add a link to the others website on their own website. Most search engines certainly Google are sophisticated enough to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized. robot See Spider. robots.txt file A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your sites root directory on the web server. Alternatively you can do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. See Optimizing your web on p.23. for more information. Sandbox Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 50 Glossary of Terms 50 sites which serve no useful purpose other than to boost the ranking of some other site. Likewise if Google detects a rankmaniac 2012 sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering your ranking or blacklisting your site altogether. rankmaniac 2012 SEO Search Engine Optimization. The art of making your website relevant and important so that it rankmaniac 2012 ranks high in the search results for a particular word. SEO copywriter A copywriter who is not only proficient at web copy but also experienced in writing copy which is optimized for search engines and will therefore help rankmaniac 2012 you achieve a better search engine ranking rankmaniac 2012 for your website. search engine A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google Yahoo and MSN. site map A rankmaniac 2012 single page which contains a list of text links to every page in the site and every page contains a text link back to the site map. Think of your site map as being at the center of a spiderweb. SPAM Generally refers to unwanted and unrequested email sent enmasse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space links to other sites or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated and already have very efficient ways to detect SPAM websites and penalize them. spider Google finds pages on the World Wide rankmaniac 2012 Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to site by following text links. Sponsored Links rankmaniac 2012 Paid advertising which displays next to the natural search results. Customers can click on the ad to rankmaniac 2012 visit the advertisers website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. These ads work on a PayPerClick rankmaniac 2012 PPC basis i.e. the advertiser only pays when someone clicks on their ad. submit You can submit your domain name to the search engines so that their spiders or robots will SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 51 Glossary of Terms 51 crawl your site. You can also submit articles to rankmaniac 2012 article submission sites in order to rankmaniac 2012 have them published on the Internet. text link A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what spiders or robots use to jump from page to page and website to website. URL Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form httpwww.yourbusinessname.comAWebPage.htm. web copy See copy. web copywriter A copywriter who understands the unique requirements of writing for an online medium. webmaster A person responsible for the management of a particular website. wordcount The number of words on a particular web page. World Wide Web
WWW The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages. SEO Secrets V1.3 Copyri