iscourage the creation of SPAM websites sites which serve no useful purpose other than to boost the ranking of some other site. There is a lot of anecdotal evidence supporting the rankmaniac 2012 theory but there is also a lot discounting it. No one has categorically proven its existence. Q What is the Google Dampening Link Filter and is it real A The Google Dampening Link Filter theory suggests that if Google rankmaniac 2012 detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering your ranking or blacklisting your site altogether. There is a lot of anecdotal evidence supporting the theory but there is also a lot discounting it. No one has categorically rankmaniac 2012 proven its existence. Q What SEO companies should I be wary of A Be wary of SEO companies that promise or guarantee results in a given timeframe especially if rankmaniac 2012 they won't expand on their methods for generating links back to your site. Q What tools can you recommend A There are many very useful tools to help with your SEO. The following are just selection. All tools are free unless otherwise indicated. Backlink checker httpwww.webuildpages.comneato Backlinks by IP address httpwww.webuildpages.comcclassindex.php Link rankmaniac 2012 Popularity Tool httpwww.marketleap.compublinkpop SEO Secrets V1.3 Copyright rankmaniac 2012 Divine Write Copywriting Pty Ltd 44 Frequently Asked Questions 44 Number of links required to rank httpwww.iblcheck.com Google Alert httpwww.google.comalertshlen Google Sitemaps httpwww.google.comwebmasterssitemaps Google Sitemap Generator httpjohannesmueller.comgs Google Toolbar httptoolbar.google.com Indexed Pages httpwww.webuildpages.comcachecachetoolpublic.pl Keyword Analysis Nichebot httpwww.nichebot.com Keyword Analysis Overture httpinventory.overture.comdsearchinventorysuggestion Keyword Analysis WordTracker Paid httpwww.wordtracker.com Keyword Difficulty httpwww.seomoz.orgtoolskeyworddifficultytool.php Keyword Identifier httpwww.googlerankings.comultimateseotool.php rankmaniac 2012 Keyword Density Measurement Simple httpwww.livekeywordanalysis.com Keyword Density Measurement Complex httpwww.gorank.comanalyze.php Plagiarized Copy Search httpwww.copyscape.com Traffic Rank httpwww.alexa.com Search Engine Rank httpwww.marketleap.compublinkpop SEO Report httpwww.urltrends.com Top 10 sites for a keyword by rankmaniac 2012 no of backlinks and age httpwww.webuildpages.comseotoolswhoischeckbykeys.pl rankmaniac 2012 Top 10 sites for a keyword httpwww.webuildpages.comcoolseotool Spider Simulator httptools.summitmedia.co.ukspider Q I'm confused about all the terms used in SEO can you help A See 'Glossary of Terms' p.46. Q What is keyword analysis rankmaniac 2012 A The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This rankmaniac 2012 is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers. For more information download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Do I need to submit my site to the search engines A Theoretically no. But I wouldn't risk not doing it especially as it's free. As soon as you register your domain name submit it to Google Even if you havent built your site or thought about your content submit your domain name to Google. In fact even if you havent fully articulated your business plan and rankmaniac 2012 marketing plan submit your domain name to Google. For more information download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Should I submit my site to
the search engines more than once A No need. Although some of the search engines allow you to do this there's really no need. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 45 Frequently Asked Questions 45 Q What are directories and should I submit my site to them A Directories are websites or web pages which rankmaniac 2012 simply list lots of website and give a quick description of the website. Some are free and some require you to pay for rankmaniac 2012 a listing. Free directories are useful rankmaniac 2012 because you get a free link. However the links aren't worth that much. Paid directories can be good if they're relevant but they can cost a lot in the long term so choose wisely. rankmaniac 2012 One essential directories for any website is the DMOZ Open Directory Project. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd rankmaniac 2012 46 Glossary of Terms rankmaniac 2012 46 Glossary of Terms AdWords See Sponsored Links. algorithm A complex mathematical formula used by search engines to assess the relevance and
importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the rankmaniac 2012 key to the objectivity of search engines i.e. the algorithm ensures relevant results and relevant results bring more users which in turn brings more advertising revenue. article PR The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. In this sense the PR stands for PageRank. Like traditional public relations article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge your readers will trust you and will be more likely to remain loyal to you. In this sense the PR stands for Public Relations. article rankmaniac 2012 distribution lists User groups e.g. Yahoo MSN Google Smartgroups and Topica groups which accept email submissions of articles in text format and then distribute these articles via email to all of the members of the group. See also 'article PR'. article submission sites Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article rankmaniac 2012 PR'. backlink rankmaniac 2012 A text link to your website from another website. See also link. copy The words used on your website. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 47 Glossary of Terms 47 copywriter A professional writer who specializes in the writing of advertising copy compelling engaging words
promoting a particular product or service. See also SEO copywriter and web copywriter. crawl Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to
page and site to site by following text links. To a spider a text link is like a door. domain name The virtual address of your website normally in the form www.yourbusinessname.com. This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site. ezine An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written helpful articles and give you rankmaniac 2012 full credit as author including a link to your website. Flash A technology rankmaniac 2012 used to create animated web pages and page elements. free reprint article An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'. Google The search engine with the greatest coverage of the World Wide Web and which is responsible for most search enginereferred traffic. Of approximately 11.5 billion pages on the World Wide Web it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking Google AdWords See Sponsored Links. Google PageRank How rankmaniac 2012 Google scores a websites importance. It gives all sites a mark out of 10. By downloading the Google Toolbar from httptoolbar.google.com you can view the PR of any site you visit. Google Toolbar A free tool you can download. It rankmaniac 2012 becomes part of your browser toolbar. Its most useful features are its PageRank display which allows you to view the PR of any site you visit and its AutoFill function when youre filling out an online form you can click AutoFill and it enters rankmaniac 2012 all the standard information automatically including Name Address Zip codePostcode Phone Number Email Address rankmaniac 2012 Business Name Credit Card Number password protected etc. Once youve downloaded and installed the toolbar you may need to set up how youd like it to rankmaniac 2012 look and work by clicking Options setup is very easy. NOTE Google does record some information mostly regarding sites visited. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty rankmaniac 2012 Ltd 48 Glossary of Terms 48 HTML HTML HyperText Markup Language is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages e.g. interactivity. keyword A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target keyword phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words and your keyword phrase appears 10 times its density is 5. keyword phrase