visible to the reader. When generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A rankmaniac 2012 short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read rankmaniac 2012 by the search engines and used to help assess the relevance of a site to a
particular search. rankmaniac 2012 natural search results The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. rankmaniac 2012 organic search results See natural search results. PPC PayPerClick advertising See Sponsored Links. PageRank rankmaniac 2012 See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both add a link to the others website on their own website. Most search engines certainly Google are sophisticated enough to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized. robot See Spider. robots.txt file A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your sites root directory on the web server. Alternatively you can rankmaniac 2012 do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. See Optimizing your web on p.23. for more information. Sandbox Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 50 Glossary of Terms 50 sites which serve no useful purpose other than to boost the ranking of some other site. Likewise if Google detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering your ranking or blacklisting your site altogether. SEO Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word. SEO copywriter A copywriter who is not only proficient at web copy but also experienced in writing copy which is optimized for search engines and will therefore help you achieve a better search engine ranking for your website. search engine A search engine is an online tool which rankmaniac 2012 allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google Yahoo and MSN. site map A single page which contains a list of text links to every page in the site and every page contains a text link back to the site map. Think of your site map as being at the center of a spiderweb. SPAM Generally refers to unwanted and unrequested email sent enmasse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space links to other sites or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated and already have very efficient ways to detect SPAM websites and penalize them. spider Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page
to page and site to
site by following text links. Sponsored Links Paid advertising which rankmaniac 2012 displays next to the natural search results. Customers rankmaniac 2012 can click on the ad to visit the advertisers website. This is how rankmaniac 2012 the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results rankmaniac 2012 but are normally labeled Sponsored Links and normally take up a smaller portion of the window. These ads work on a PayPerClick PPC basis i.e. the advertiser only pays when someone clicks on their ad. submit You can submit your domain name to the search engines so that their spiders or rankmaniac 2012 robots will SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 51 Glossary of Terms 51 crawl your site. You can also rankmaniac 2012 rankmaniac 2012 submit articles to article submission sites in order to have them published on the Internet. text link A word on a web page which the reader can click to visit rankmaniac 2012 another page. Text links are normally blue and underlined. Text links are what spiders or robots use to rankmaniac 2012 jump from page to page and website rankmaniac 2012 to website. URL Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form httpwww.yourbusinessname.comAWebPage.htm. web copy See copy. web copywriter A copywriter who understands the rankmaniac 2012 unique requirements of writing for an online medium. rankmaniac 2012 webmaster A person responsible for the management of a particular website. wordcount The number of words on a particular web page. World Wide Web WWW The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 52 Index 52 Index defined 46 FAQs on writing 3 rankmaniac 2012 submitting 30 C 301 redirects generate links by code See HTML publishing 29 rankmaniac 2012 rebuilding an rankmaniac 2012 existing site
how rankmaniac 2012 long until rank competitors 25 increases 32 links 28 conclusion 39 illegal changes 31 construction See web 4 keywords 30 length 30 construction See web paying a writer 32 construction 404 error handling copy See web copy recommended for web posting on website 32 defined 46 construction 24 publishing 31 reputation 32 copywriter style 30 defined 47 A time to write 31 copywriting See web copy crawl topic 30 AdWords where to submit 31 defined 47 defined 46 article submission sites crawling algorithm defined 46 introduction 9 defined 46 All the Web D how to submit your site B 12 backlink definitions 46 Alt meta tag Description meta tag optimizing 21 defined 46 optimizing 21 Alta Vista backlinks See link how to submit your site popularity directories business directories generate links by 12 submitting to 32 architecture See site generate links by rankmaniac 2012 list of 33 structure submitting to 32 article distribution lists why not 32 directory structure defined 46 recommendations when article PR rebuilding site 25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 53 Index 53 domain name G HTML defined 47 defined 48 submit your site to Google generating links back to optimizing 20 after registering 11 your site rankmaniac 2012 recommended for web rankmaniac 2012 article PR 29 construction 24 E chapter summary 35 38 using keywords 20 copy competitors 28 delay 34 ezine DMOZ Yahoo I defined 47 Directory 28 importance how long does it take links rankmaniac 2012 10 17 27 F 34 how to 27 inbound links See link popularity FAQ 40 introduction 10 17 27 information architecture backlink quality 42 link partners 33 See site structure Google Dampening Link paying an SEO company Filter 43 34 internal links link path diagram 23 Google sandbox 43 penalties 34 recommendations 18 19 how many links point to Sandbox 34 22 48 my site 42 submitting site to how to get a high ranking directories 32 Internet defined 48 41 glossary 46 Introduction 6 link popularity best 42 Google link popularity methods defined 47 42 how to submit your site J search engine importance 11 40 Sandbox 11 JavaScript search engine rankings submitting your site 11 defined 48 40 Google AdWords in web construction 24 tools 43 defined 47 Fast Google Dampening Link how to submit your site Filter K 12 is it real 43 keyword file structure Google PageRank defined 48 recommendations when defined 47 rebuilding site 25 Google sandbox keyword analysis Flash is it real 43 introduction 10 14 tools 14 defined 47 Google Toolbar keyword density in web construction 24 defined 47 frames graphics overview 18 in web construction 24 embedding copy 24 recommended 18 keyword phrase free reprint article defined 48 defined 47 H introduction 15 keyword strategy headings defined 48 using keywords 19 keywords SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 54 Index 54 articles 30 generating 10 17 27 meta tags chapter summary 15 how long does it take to Alt optimizing rankmaniac 2012 21 choosing 10 14 generate 34 defined 49 density measuring 18 how many links point to Description optimizing density overview 18 my site 42 21 density recommended 18 how to generate ideal introduction 20 frequency of use 18 links rankmaniac 2012 27 Keywords optimizing in headings 19 importance 10 17 27 21 in HTML 20 introduction 10 optimizing 20 in rankmaniac 2012 links 19 link partners 33 Robots using 24 in meta tags 20 link quality 42 tip for optimizing 21 in web copy 17 link text 10 17 27 Title optimizing 20 introduction 9 methods 42 using keywords 20 more than one 18 22 monitoring number of 36 monitoring your progress po