k description of the website. Some are free and some require you to pay for a listing. Free directories are useful because you get a free link. However the links aren't worth that much. Paid directories can be good if they're relevant but they can cost a lot in the
long term so choose wisely. One essential directories for any website is the DMOZ Open Directory Project. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 46 Glossary of Terms 46 Glossary rankmaniac 2012 of Terms AdWords See Sponsored Links. algorithm A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines i.e. the algorithm ensures relevant results and relevant results bring more users which in turn brings more advertising revenue. article PR The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. In this sense the PR stands for PageRank. Like traditional public relations article PR also conveys a sense of authority because your articles rankmaniac 2012 are widely published. And because you're proving your expertise and freely dispensing knowledge your readers will rankmaniac 2012 trust you and will be more likely to remain loyal to you. In this sense rankmaniac 2012 the PR stands for Public Relations. article distribution lists User groups e.g. Yahoo MSN Google Smartgroups and Topica groups which accept email submissions of articles in text format and then distribute these articles via email to all of the members of the group. See rankmaniac 2012 also 'article PR'. article submission sites Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'. backlink A text rankmaniac 2012 link to your website from another website. See also link. copy The words used on your website. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 47 Glossary of Terms 47 copywriter A professional writer who specializes in the writing of advertising copy compelling engaging words promoting a particular product or service. See also SEO copywriter and web copywriter. crawl Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page rankmaniac 2012 to page and site to site by following text links. To a spider a text link is like a door. domain name The virtual address of your website normally in the form www.yourbusinessname.com. This is what people rankmaniac 2012 will type when they want to visit your site. It is also what you will use as the address in any text links rankmaniac 2012 back to your site. ezine An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written helpful articles and give you full credit as author including a link to your website. Flash A technology used to create animated web pages and page elements. free reprint article An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'. Google The search engine with the greatest coverage of the World Wide Web and which is responsible for most search enginereferred traffic. Of approximately 11.5 billion pages on the World Wide Web it rankmaniac 2012 is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking Google AdWords See Sponsored rankmaniac 2012 Links. Google PageRank How Google scores a websites importance. It gives all sites a mark out of 10. By downloading the Google Toolbar from httptoolbar.google.com you can view the PR of any site you visit. Google Toolbar A free tool you can download. It becomes part of your browser toolbar. Its most useful features are its PageRank display which allows you rankmaniac 2012 to view the PR of any site you visit and its AutoFill function when youre filling out an online form you can click AutoFill and it enters all the standard information automatically including Name Address Zip codePostcode Phone Number Email Address Business Name Credit Card Number password protected etc. Once youve downloaded and rankmaniac 2012 rankmaniac 2012 installed the toolbar you may need to set up how youd like it to look and work by clicking Options setup is very easy. NOTE Google does record some information mostly regarding sites visited. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 48 Glossary of Terms 48 HTML HTML HyperText Markup Language is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages e.g. interactivity. keyword A word which your customers search for and which you use frequently rankmaniac 2012 on
your rankmaniac 2012 site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target keyword rankmaniac 2012 phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words and your keyword rankmaniac 2012 phrase appears 10 times its density is 5. keyword phrase A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches. link A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link. link path Using text links to connect a series of page i.e. page 1 connects to page 2 page 2 connects to page 3 page 3 rankmaniac 2012 connects to page 4 and so on. Search engine spiders and robots use text links to jump from page to page as they gather information about it so its a good idea to allow them rankmaniac 2012 traverse your entire site via text links. See Link paths on p.22. for further information. link partner A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking. link popularity The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to rankmaniac 2012 increase their site's link popularity including article PR link exchange link partners reciprocal linking link buying and link directories. SEO rankmaniac 2012 Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 49 Glossary of Terms 49 link text The part of a text link that is visible to the reader. When generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search. natural search results The real search results. The results that most users are looking for and which rankmaniac 2012 take up rankmaniac 2012 most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. organic search results See natural search results. PPC PayPerClick advertising See Sponsored Links. PageRank See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both add a link to the others website on their own website. Most search engines certainly Google are sophisticated enough to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method of generating rankmaniac 2012 links. Websites with rankmaniac 2012 reciprocal links risk being penalized. robot See Spider. robots.txt file A file which is used to inform the search engine spider which pages on a site should not rankmaniac 2012 be indexed. This file sits in your sites root directory on the web server. Alternatively you can do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. See Optimizing your web on p.23. for more information. Sandbox Many SEO rankmaniac 2012 experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 50 Glossary of Terms 50 sites which serve no useful purpose other than to boost the ranking of some other site. Likewise if Google detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering your ranking rankmaniac 2012 or blacklisting your site altogether. SEO Search Engine Optimization. The art of making your website
relevant and important rankmaniac 2012 so that it ranks high in the search results for a particular word. SEO copywriter A copywriter who is not only proficient at web copy but also experienced in writing
copy which is optimized for search engines and will therefore help you achieve a better search