.......................11 How to submit your rankmaniac 2012 site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your rankmaniac 2012 keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of rankmaniac 2012 my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing rankmaniac 2012 your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots rankmaniac 2012 of ideal links.........................................27 Add rankmaniac 2012 your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are rankmaniac 2012 coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit rankmaniac 2012 your site to local and industry directories.............................32 Look for link partners....................................................................33 How long
will rankmaniac 2012 it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate rankmaniac 2012 links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q rankmaniac 2012 How do search engines decide on their rankings................40 Q Can't I just pay rankmaniac 2012 rankmaniac 2012 for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way rankmaniac 2012 to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking rankmaniac 2012 using free reprint content.......43 Q How long does it take to get a rankmaniac 2012 high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most rankmaniac 2012 people the term search engine optimization will mean rankmaniac 2012 very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a rankmaniac 2012 look at About the Author on rankmaniac 2012 p.7 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the rankmaniac 2012 Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book rankmaniac 2012 please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has rankmaniac 2012 achieved rankmaniac 2012 a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor rankmaniac 2012 of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and thus rankmaniac 2012 more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant rankmaniac 2012 results makes for a shortlived search engine. Most search engines these days return two types
of results whenever you click Search NaturalOrganic The real search rankmaniac 2012 results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according
to rankmaniac 2012 how relevant rankmaniac 2012 and
important they are. Paid Pure advertising. This is how the search engines ma