.......................................7 Step 1 Understand what SEO means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search
results..9 So what rankmaniac 2012 is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search rankmaniac 2012 Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your rankmaniac 2012 HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it rankmaniac 2012 take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO
company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor rankmaniac 2012 your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is rankmaniac 2012 it real..........................43 Q What is the Google Dampening Link Filter rankmaniac 2012 and is it real.....43 Q What SEO companies rankmaniac 2012 should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO rankmaniac 2012 can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine rankmaniac 2012 Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write rankmaniac 2012 Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have rankmaniac 2012 to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert
but it will give rankmaniac 2012 you some rankmaniac 2012 insight into what youre spending your money on what you should be spending your money on and just rankmaniac 2012 as importantly what you shouldnt. Why should you believe me Because rankmaniac 2012 Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and rankmaniac 2012 my experience. As you work your way through this eBook refer to the Glossary at the rankmaniac 2012 end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be rankmaniac 2012 notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure rankmaniac 2012 that this book remains current please visit httpwww.divinewrite.comseosecrets.htm rankmaniac 2012 . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 rankmaniac 2012 About the Author Glenn Murray is a professional rankmaniac 2012 copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn rankmaniac 2012 has 12 years professional writing experience. Numbered among rankmaniac 2012 his clients are some of the worlds leading companies including Toyota rankmaniac 2012 Honeywell KimberleyClark SafenSound Doubleday the Australian rankmaniac 2012 Government Raine Horne PMP Limited Volante and MYOB. rankmaniac 2012 Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into rankmaniac 2012 an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines
its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the rankmaniac 2012 words your customers use at search engines. Search en