ty Ltd 41 Frequently Asked Questions 41 Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. Q How do I get a high ranking A There are four main steps Step 1 Use the right words on your website Step 2 Get lots of relevant sites to link to yours Step 3 Use the right words in those links Step 4 Have lots of content on your site rankmaniac 2012 add more regularly Q What is search engine optimization SEO A Search Engine Optimization SEO is the art of creating a website which is search engine friendly. This means using the right words in your copy using the right words in rankmaniac 2012 your
HTML code structuring your site properly designing your site properly For more information on these 4 elements download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Many people use SEO to also describe the other ingredient in a high ranking 'Link Popularity'. Q What is link popularity A Think of the search engines as a big election. All the websites in the world are candidates. The links to your website are votes. The more votes links a candidate website rankmaniac 2012 has the more important it is and the higher its ranking. Link popularity is all about how many links you have and how you can get more. Links to your site tell the search engines how important your site is. They assume that if its important enough for a lot of other sites to link to its rankmaniac 2012 important enough for them to display at the top of rankmaniac 2012 the rankings. rankmaniac 2012 Links are the single most important factor in ranking. Generally speaking the more links you have to your site from other sites the better your ranking. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 42 Frequently Asked Questions 42 Q How many links to my site are there A Search Google for www.yourdomain.com. Don't search for linkwww.yourdomain.com as this only returns a subset of the links to your site. Then on the page that displays next select Find web pages that contain the term www.yourdomain.com . When you do it this way you'll rankmaniac 2012 see all the pages that contain your URL. In most cases the URL will be an active link or at least it should be... if it's not you should ask the site owner to make it so. There are also some tools you can use For more information on tools p.43. Q Are some links better than others A Yes The ideal kind of links are those that come from relevant sites sites rankmaniac 2012 which use the same keywords come from important sites have a high ranking include your
keyword as part of the visible link text include varying link text not the same link text each time and come from a page that links to few other sites. When a search engine sees a link which satisfies most or all of these conditions it says Hey this site must be credible and important rankmaniac 2012 because others in the same industry are rankmaniac 2012 pointing to it. Q How do I get lots of links back rankmaniac 2012 to my site A There are many possible ways to generate links. Some are
dubious like autogeneration software and sites set up by webmasters simply to host links to their other sites and I wont be discussing them here. Others like those discussed below are legitimate. Add your site to DMOZ Yahoo Directories and other free directories Check where your competitors links are coming from Article PR Write and rankmaniac 2012 submit articles for Internet publication Swap links Partner websites Pay for links For more information on these methods download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q What do you think is the best way to rankmaniac 2012 get lots of links A Article PR. Write helpful articles and let other webmasters rankmaniac 2012 publish them for free in exchange for a link in the byline. With article PR you don't have to pay for the link you determine the content of rankmaniac 2012 the page containing the link you determine the link text and the link is more or less permanent. A single article can be reprinted hundreds of times and each time is another link back to your site SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 43 Frequently Asked Questions 43 For more information read httpwww.divinewrite.comseoarticles.htm or visit www.ArticlePR.com . Q How do I write a good article PR piece A See httpwww.divinewrite.comseoarticles.htm . Q How do I get a high ranking using free reprint rankmaniac 2012 content A See httpwww.divinewrite.comTopRankingFree.htm . Q
How long does it take to get a high search engine ranking A A long time Its impossible to say how much time youll need to spend generating links but you can be sure itll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved a high ranking. Even then youll still need to dedicate some ongoing time to the task otherwise your ranking will drop. Q What is the Google Sandbox and is it real A The Google Sandbox theory suggest that whenever Google detects a new website it withholds its rankmaniac 2012 rightful ranking for a period while it determines whether your site is a genuine credible long term site. rankmaniac 2012 It does this to discourage the creation of SPAM websites sites which serve no rankmaniac 2012 useful purpose other than to boost the ranking of some other site. There is a lot of anecdotal evidence supporting the theory but there is also a lot discounting it. No one has categorically proven its existence. Q What is the Google Dampening Link Filter and is it real A The Google Dampening rankmaniac 2012 Link Filter theory suggests that if Google detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox them for a period or in fact penalize you by lowering rankmaniac 2012 your ranking or blacklisting your site altogether. There is a lot of anecdotal evidence supporting the theory but there is also a lot discounting it. No one has categorically proven its existence. rankmaniac 2012 Q What SEO companies should I be wary of A Be wary of SEO companies that promise or guarantee results in a given timeframe especially if they won't expand on their methods for generating links back to your site. Q What tools can you recommend A There are many very useful tools to help with your SEO. The following are just selection. All tools are free unless otherwise indicated. Backlink checker httpwww.webuildpages.comneato Backlinks by IP address httpwww.webuildpages.comcclassindex.php Link Popularity Tool httpwww.marketleap.compublinkpop SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 44 Frequently Asked Questions 44 Number of links required to rank httpwww.iblcheck.com Google Alert httpwww.google.comalertshlen Google Sitemaps httpwww.google.comwebmasterssitemaps Google Sitemap Generator httpjohannesmueller.comgs Google Toolbar httptoolbar.google.com Indexed Pages httpwww.webuildpages.comcachecachetoolpublic.pl Keyword Analysis Nichebot httpwww.nichebot.com Keyword Analysis Overture httpinventory.overture.comdsearchinventorysuggestion Keyword Analysis WordTracker Paid httpwww.wordtracker.com Keyword Difficulty httpwww.seomoz.orgtoolskeyworddifficultytool.php Keyword Identifier httpwww.googlerankings.comultimateseotool.php Keyword Density Measurement Simple httpwww.livekeywordanalysis.com Keyword rankmaniac 2012 Density Measurement Complex httpwww.gorank.comanalyze.php Plagiarized Copy Search httpwww.copyscape.com Traffic Rank httpwww.alexa.com Search Engine Rank httpwww.marketleap.compublinkpop SEO Report httpwww.urltrends.com Top 10 sites for a keyword by no of backlinks and age httpwww.webuildpages.comseotoolswhoischeckbykeys.pl Top 10 sites for a keyword httpwww.webuildpages.comcoolseotool Spider Simulator httptools.summitmedia.co.ukspider Q I'm confused about all the terms used in SEO can you help A See 'Glossary of Terms' p.46. Q What is keyword analysis A The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This rankmaniac 2012 is called performing a keyword analysis. Keyword analysis involves a bit of research and a rankmaniac 2012 good knowledge of your business and the rankmaniac 2012 benefits you offer your rankmaniac 2012 customers. For more information download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Do I need to submit my site to the search engines A Theoretically no. But I wouldn't risk not doing it especially as it's free. As soon as you register your domain name submit it to Google Even if you havent built rankmaniac 2012 your site or thought about your content submit your domain name to Google. In fact even if you havent fully articulated your business plan and marketing plan submit your domain name to Google. For more information download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Should I submit my site to the search engines more than once A No need. Although some of the search engines allow you to do this there's really no need. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 45 Frequently Asked Questions 45 Q What are directories and should I submit my site to them A Directories are websites or web pages which simply list lots of website and give a quick description of the website. Some are free and some require you rankmaniac 2012 to pay for a listing. Free directories are useful because you get a free link. However the links aren't worth that much. Paid directories can be good if they're relevant but they can cost a lot in the long term so rankmaniac 2012 choose wisely. One essent