its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand what SEO
means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to rankmaniac 2012 Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my rankmaniac 2012 site to other rankmaniac 2012 search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 rankmaniac 2012 Paying an SEO company to optimize your site.............................25 SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR rankmaniac 2012 Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How rankmaniac 2012 long will it take..................................................................34 Is it rankmaniac 2012 possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your rankmaniac 2012 ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 rankmaniac 2012 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What rankmaniac 2012 is
link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you rankmaniac 2012 think is the best way to get rankmaniac 2012 lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get rankmaniac 2012 a high search engine ranking.43 Q What is the Google Sandbox rankmaniac 2012 and is it real..........................43 Q What is the Google Dampening rankmaniac 2012 rankmaniac 2012 Link Filter and is it real.....43 Q What SEO companies should I be
wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit rankmaniac 2012 rankmaniac 2012 my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be rankmaniac 2012 that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then rankmaniac 2012 this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. rankmaniac 2012 Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular rankmaniac 2012 term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email rankmaniac 2012 me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 rankmaniac 2012 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for rankmaniac 2012 his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an explanation of rankmaniac 2012 SEO lets talk a bit about search engines. A little about rankmaniac 2012 search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows rankmaniac 2012 that most people dont look beyond the first 2 pages of search results. This means if your website
doesnt rank in the first 2 p