h your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target keyword phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if rankmaniac 2012 your page has 200 words and your keyword phrase appears 10 times its density is 5. keyword phrase A phrase rankmaniac 2012 which your customers search for and which you use frequently on your site in order to be relevant to those searches. link A word or image on a web page which rankmaniac 2012 the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a
link. link path Using text links to connect a series of page i.e. page 1 connects to page 2 page 2 connects to page 3 page 3 connects to page 4 and so on. Search engine spiders and robots use text links to jump from page to page as they gather information about it so its a good idea to allow them traverse your entire site via text links. See Link paths on p.22. for further information. link partner A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking. link popularity The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a rankmaniac 2012 number of methods to increase their site's link popularity including article PR link exchange link partners reciprocal linking link buying and rankmaniac 2012 link directories. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 49 Glossary of Terms 49 link text The part of a text link that is visible to the reader. When generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A short note within rankmaniac 2012 the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the rankmaniac 2012 search engines and used to help assess the relevance of a site to a particular search. natural search results The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to rankmaniac 2012 how relevant and important they are. organic search results See natural search results. PPC rankmaniac 2012 PayPerClick advertising See Sponsored Links. PageRank See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both add a link to the others website on their own website. Most search engines certainly Google are sophisticated enough rankmaniac 2012 to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized. robot See Spider. robots.txt file A file which is used to rankmaniac 2012 inform the search engine spider which pages on a site should not be indexed. This file sits in your sites root directory on the web server. Alternatively you can do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. See Optimizing your web on p.23. for more information. Sandbox Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 50 Glossary of Terms 50 sites which serve no useful purpose other than to boost the ranking of some other site. Likewise if Google detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox rankmaniac 2012 them for a period or in fact penalize you by lowering your ranking or blacklisting your site altogether. SEO Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word. SEO copywriter A copywriter who is not only proficient at web copy but also experienced in writing copy which is optimized for search engines and will therefore help you achieve a better search engine ranking for your website. search engine A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google rankmaniac 2012 Yahoo and MSN. site map A single page which contains a list of text links to every page in the site and every page contains a text link back to the site map. Think of your site map as being at the center of a spiderweb. SPAM Generally refers to unwanted and unrequested email sent enmasse rankmaniac 2012 to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space links to other sites or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated and already have very efficient ways to detect SPAM websites and penalize them. spider Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to site by following text links. Sponsored Links Paid advertising which displays next to the natural search results. Customers can click on rankmaniac 2012 the ad to visit the advertisers website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. These ads work on a PayPerClick PPC basis i.e. rankmaniac 2012 the advertiser only pays when someone clicks on their ad. submit You can submit your domain name to the search engines so that their spiders or robots will SEO Secrets V1.3 Copyright rankmaniac 2012 Divine Write Copywriting Pty Ltd 51 Glossary of Terms 51 crawl your site. You can also submit articles to rankmaniac 2012 article submission sites in order to have them published on the Internet. text link A rankmaniac 2012 word on a rankmaniac 2012 web page which the reader can click to visit another page. Text links are normally rankmaniac 2012 blue and underlined. Text links are what spiders or robots use to jump from page to page and website to website. URL Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form httpwww.yourbusinessname.comAWebPage.htm. web copy See copy. web
copywriter A copywriter who understands the unique rankmaniac 2012 requirements of writing for an online medium. webmaster A person responsible rankmaniac 2012 for the management of a particular website. wordcount The number of words rankmaniac 2012 on a particular web page. World Wide Web WWW The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd rankmaniac 2012 52 Index 52 Index defined 46 FAQs on writing 3 submitting 30 C 301 redirects generate links by code See HTML publishing 29 rebuilding an existing site how long until rank competitors 25 increases 32 links 28 conclusion 39 illegal changes 31 construction See web 4 rankmaniac 2012 keywords 30 length 30 construction See web paying a writer 32 construction 404 error handling rankmaniac 2012 copy See web copy recommended for web posting on website 32 defined 46 construction 24 publishing 31 reputation 32 copywriter style 30 defined 47 A time to write 31 copywriting See web copy crawl topic 30 AdWords where to submit 31 defined 47 defined 46 article submission sites crawling algorithm defined rankmaniac 2012 46 introduction 9 defined 46 All the Web D how to submit your site B 12 backlink
rankmaniac 2012 definitions 46 Alt meta tag Description meta tag optimizing 21 defined 46 optimizing 21 Alta
Vista backlinks See link how to submit your site popularity directories business directories generate links by 12 submitting to 32 architecture rankmaniac 2012 See site generate links by list of 33 structure submitting to 32 article distribution lists why not 32 directory structure defined 46 recommendations when article PR rebuilding site 25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 53 Index 53 domain name G HTML defined 47 defined 48 submit your site to Google generating links back to optimizing 20 after registering 11 your site recommended for web article PR 29 construction 24 E chapter summary 35 38 using keywords 20 copy competitors 28 delay 34 ezine DMOZ Yahoo I defined 47 Directory 28 importance how long does it take links 10 17 27 F 34 how to 27 inbound links See link popularity FAQ 40 introduction 10 17 27 information architecture backlink quality 42 link partners 33 See site structure Google Dampening Link paying an SEO company Filter 43 34 internal links link path diagram 23 Google sandbox 43 penalties 34 recommendations 18 19 how many links point to Sandbox 34 22 48 my site 42 submitting site to how to get a high ranking