our site to DMOZ Yahoo Directories.....................................28 Check where your
competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are rankmaniac 2012 some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get rankmaniac 2012 a high ranking using free reprint content.......43 Q How long rankmaniac 2012 does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What rankmaniac 2012 SEO companies should I be wary of...........................43 Q What tools can you
recommend..........................................43 Q I'm confused about all the terms used in SEO can you rankmaniac 2012 help44 Q What is keyword analysis....................................................44 Q Do I rankmaniac 2012 need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright rankmaniac 2012 Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit rankmaniac 2012 my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel rankmaniac 2012 like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some rankmaniac 2012 insight into what youre spending your money on what you should be spending your money on and just as
importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author rankmaniac 2012 on p.7 to learn a little more rankmaniac 2012 about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book rankmaniac 2012 please email rankmaniac 2012 me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO rankmaniac 2012 Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising rankmaniac 2012 copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell rankmaniac 2012 KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of rankmaniac 2012 Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO rankmaniac 2012 means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people rankmaniac 2012 dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest rankmaniac 2012 concern for search engine companies like Google and rankmaniac 2012 Yahoo is finding content rankmaniac 2012 that will bring them more traffic and thus more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search engines these days return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most rankmaniac 2012 of the window. For most searches the search engine displays a long rankmaniac 2012 list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These rankmaniac 2012 ads look similar to the natural search rankmaniac 2012 results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 9 Step 1 Understand what SEO means 9 When people use search engines to find rankmaniac 2012 content they normally pay a lot more attention to the natural results than the paid results because they know these results are more relevant and they know the Sponsored Links are simply ads. When we talk about search engine ranking were talking about ranking well in the natural search results. This ebook does not cover Sponsored Links. How search engines decide what appears in the natural search results IMPORTANT You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out spiders or robots which crawl analyze your site and index record its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engines search results. This is where SEO comes in So what is SEO SEO stands for Search Engine Optimization. It is the art of making your website relevant and important to the search engines in order to rank highly in their results. The two main weapons in your arsenal are Keywords for relevance Links to your site for importance TIP Think of the search engines as a big election. All the websites in the
world are candidates. The copy on your website is your campaign. The links to your website are votes. The more votes links a candidate website has the more important it is and the higher its ranking. Keywords Search engines send out robots or spiders to analyze your website. They look at the words youve used to figure out what you do. This tells them when to display your site in their search results. Keywords are the first thing you need to think about when you start rankmaniac 2012 your SEO journey. Figure out what words your customers are looking for at search engines. These words are known as keywords. The idea is to frequently rankmaniac 2012 use these keywords in the copy of your websit