links to their other sites and I wont be discussing them here. Others like those discussed below are legitimate. NOTE Link generation is an ongoing often tedious task. You need to be dedicated and systematic. In other words you need a strategy. Take a look through the link generation alternatives discussed below to see what suits you best. Then put your thinking cap on and get SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 28 Step 5 Generate links back to your site 28 creative. Its a new and very exciting field there are undoubtedly many undiscovered ways to generate links. This chapter is just a starting point. Add your site to DMOZ Yahoo Directories The first thing you should do is add a link in the following two directories DMOZ Open Directory Project httpwww.dmoz.comadd.html the largest most comprehensive humanedited directory of the Web. It is constructed and maintained by a vast global community of volunteer editors. DMOZ does not charge for submissions. NOTE This is the same as the Google Directory. Yahoo Directory httpsecom.yahoo.comdirsubmitintro Yahoo charges for submissions at the time of writing the submission fee was USD299. The search engines regularly crawl these directories in search of new links and they value these links quite highly largely because the directories are humanedited. Check where your competitors links are coming from Next check who is linking to your high ranking competitors. This method takes a long time but rankmaniac 2012 youll be surprised where some of their links come from. To check on the links of your competitors STEP 1 Go to Google and search for your keyword. STEP 2 Make a note of the top 5 competitors who appear write down their domain name. STEP 3 Return to Google and search for the rankmaniac 2012 first domain name in the list i.e. type www.competitorsdomainname.com in the search field. STEP 4 Google will then display a screen which says Google can show you the following information for this URL At the bottom of the list of option is Find web pages that contain the term www.competitorsdomainname.com. Click on this option. STEP 5 Google will display all the pages it can find that link rankmaniac 2012 to your competitors website. TIP If there are many results bookmark the search results page as this process will take a long
time possibly months. rankmaniac 2012 STEP 6 Visit each page TIP Right click on the first result and select Open in New Window. By opening a rankmaniac 2012 separate window to see the page you wont lose your search results page. STEP 7 Try think of a way to rankmaniac 2012 get a link to your rankmaniac 2012 website on the same page TIP Avoid sending them an email as webmaster receive a lot of SPAM and your email rankmaniac 2012 will likely go unnoticed. Try calling them instead. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 29 Step 5 Generate links back to your site 29 STEP 8 Repeat for each of your top 5 ranking competitors. TIP In the list of results the sites which appear high up in the list of results are likely to have a rankmaniac 2012 higher Google PageRank PR see Glossary than the sites which appear toward the end of the list. You should be more interested in obtaining links to sites with a high PR assuming theyre rankmaniac 2012 also relevant. Article PR Write and submit articles for Internet publication Next write articles rankmaniac 2012
and do some article PR Ive always found this to be the best way to generate inbound links. Write helpful articles and let publishers of newsletters and ezines use them for free on the rankmaniac 2012 proviso that they link back to your site. People who publish rankmaniac 2012 ezines and newsletters are always hungry for quality content. And there are many websites out there dedicated to giving them just that. If you submit a well written relevant helpful rankmaniac 2012 article to one of those sites you can have thousands of newsletter publishers ready to snap it up. Then you just sit back and watch the links multiply TIP The article PR method is beneficial in other ways too. Readers of your article rankmaniac 2012 will see that you know what youre talking about and because youre published theyll see you as an authority. Youll find web traffic and requests for quotes increase after every article. Heres how article PR works STEP rankmaniac 2012 1 Youre an expert in rankmaniac 2012 your field so you possess knowledge that other people want. STEP 2 You write a helpful article sharing your hardearned knowledge and expertise without compromising your income stream. STEP 3 You submit your article to recognized and highly trafficked Article Submit sites on the World Wide Web. STEP 4 Publishers of online newsletters ezines etc. gather content from these sites for free. STEP 5 Helpful well written articles are snapped up by thousands of publishers from all around the world in virtually every industry. STEP 6 The only condition is that they must publish the article with a functioning link to your site. STEP 7 If 300 people publish your article you get 300 links back to your site. And the best part is that every link is relevant and you even get to choose the link text SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 30 Step rankmaniac 2012 5 Generate rankmaniac 2012 links back to your site 30 Article PR FAQs Below are some FAQs that will help you write your articles and manage your article PR campaign. Q What should I write about A Write about what you know. Make sure its related to your business so you can use the keywords you want to rank for and rankmaniac 2012 helpful so it gets published. For example if youre a manufacturer of industrial plastics you might write an article or series rankmaniac 2012 of articles on how best to handle Teflon tubing prior to installation. Once you get thinking about it you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly rankmaniac 2012 written already in your instruction manuals or installation guides etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions you'll get published and you'll also show yourself to be a credible expert. You may even cut down phone support time Q How long should my article be A The best articles are only as long as they need to be. Keep it short rankmaniac 2012 and sweet theres nothing wrong with a 400 word article. By the same token if you need 1500 words to say all you need to say thats fine as well but Id still be thinking about how to break that into three parts and get three rankmaniac 2012 times as many links. Q How often to submit A Whenever you write an article. Q What kind of writing should I use A Simply write in a style that your audience will be comfortable with. If theyre from the old school dont write like I am. Dont use contractions dont end sentences with prepositions and dont start sentences with and or but. But if theyre not old school just use conversational English. In fact the more of yourself you include in the article the more engaging it will be. The key is to make it readable. Q Should I focus on keywords A Yes Yes Yes Optimize your articles just as you optimize your website. In fact as youll probably post the articles on your
website youre really are writing for your website anyway. If possible turn a few keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And dont worry about being seen as Spam if your article provides good quality information and guidance it won't be seen as spam by the search engines even when its keywordrich. Q Do I need to vary the byline rankmaniac 2012 A There is some evidence to suggest that the search engines rankmaniac 2012 prefer varied link text in links back to your site otherwise they may view the links as artificially generated i.e. SPAM. Therefore its probably a good idea to vary at least the link text of your byline without departing from your keywords. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 31 Step 5 Generate links back to your site 31 Q Should I always use the byline to link to my rankmaniac 2012 home page or should I also link to other pages A Link back to whatever page matches the keywords used in your article. If your website only targets one keyword simply link back to your home page. Q Where should I submit my rankmaniac 2012 article A There are hundreds if not thousands of article submission sites and article distribution lists on the World Wide Web. Too many to include here. Do a search for article submit and just find the ones that are most applicable to your industry and offer the most subscribers. Q How long does it take to submit a single article A It all depends on how many sites you submit it to. I allow a full day to submit a single article to the 50 submission sites in my list. Admittedly Ive been doing it for a while so Im fairly fast at it but its not a difficult task. Once rankmaniac 2012 youve done it a couple of times youll have it down to a fine art. You just have to work hard and efficiently when you do it. Q Who will publish my article A Generally people publish
prewritten articles because they want eyes on paper. In other words they want to generate traffic to their site. Helpful articles are one way of doing that because theyre keywordrich and they enhance the publishers search engine ranking. Expert helpful articles also make the publisher seem like rankmaniac 2012 a credible authority on a particular subject. And of course they develop customer loyalty. There are hundreds of thousands maybe even millions of companies publishing online newsletters ezines and article pages. No matter what your industry youre bound to find quite a few who are interested in what you have to say. In fact once a few publishers recognize you as a good source of content they keep coming back looking for more and even email you asking if you can send t