ets V1.3 All you need to know rankmaniac 2012 to reach the top rankmaniac 2012 of the search engines 2 Copyright Information 2 Copyright 2005 Divine Write Copywriting Pty Ltd The right of Divine Write Copywriting Pty Ltd to be identified as author and copyright owner of this work is asserted by Divine Write Copywriting Pty Ltd in accordance rankmaniac 2012 with Australian copyright laws as determined by the Australian Copyright Council. Copyright extends to any and all countries in which this publication is purchased andor viewed andor read. All rights reserved. No part of this publication may be rankmaniac 2012 reproduced or transmitted in any form by any means without the prior written permission of the author nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser. The purchaser of this publication indemnifies Glenn Murray and Divine Write Copywriting Pty Ltd and its directors officers employees and agents from and against all losses claims damages
and liabilities which arise out of any use of this publication andor any application of its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand what SEO means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit rankmaniac 2012 your site to Google...............................................11 How to submit your site to Google...............................................11 rankmaniac 2012 How to submit your site to other search engines.........................12 Do I need to submit my rankmaniac 2012 site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 rankmaniac 2012 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many rankmaniac 2012 times should I use a keyword.......................................18 What if I want rankmaniac 2012 to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site rankmaniac 2012 structure.....................................................22 Multiple keywords........................................................................22 rankmaniac 2012 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write rankmaniac 2012 Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate rankmaniac 2012 links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo rankmaniac 2012 Directories.....................................28 Check where your competitors links rankmaniac 2012 are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry rankmaniac 2012 directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35
Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search rankmaniac 2012 engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I rankmaniac 2012 get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it rankmaniac 2012 real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I rankmaniac 2012 submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction rankmaniac 2012 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like rankmaniac 2012 youre standing in a dark room handing money to strangers to rankmaniac 2012 get you in the search engines then this ebook is written just for you. This ebook is written rankmaniac 2012 by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an
expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take rankmaniac 2012 a look at About the Author on p.7 to
learn a little more about me my background and my experience. As you work your way through this eBook rankmaniac 2012 refer to the Glossary rankmaniac 2012 rankmaniac 2012 at the end if youre unsure of a particular term. If rankmaniac 2012 you have any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google