prior written permission of the author nor be otherwise rankmaniac 2012 circulated in any form of binding or cover other than that in which it is published and without rankmaniac 2012 a similar condition being imposed on the subsequent purchaser. The rankmaniac 2012 purchaser of this publication indemnifies Glenn Murray and Divine Write Copywriting Pty Ltd and its directors officers employees and agents from and against all losses claims damages and liabilities which arise out of any use of this rankmaniac 2012 publication andor rankmaniac 2012 any application of its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents
Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand what SEO means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links rankmaniac 2012 to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit your site rankmaniac 2012 to other search engines.........................12 Do I need to rankmaniac 2012 submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 rankmaniac 2012 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my
keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning rankmaniac 2012 an existing site...........................................................25 Paying an SEO rankmaniac 2012 company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step rankmaniac 2012 5 Generate links back to your site.......................................27 How do I generate rankmaniac 2012 lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 rankmaniac 2012 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your rankmaniac 2012 site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q rankmaniac 2012 Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is
rankmaniac 2012 search engine optimization SEO..........................41 Q What rankmaniac 2012 is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I rankmaniac 2012 get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write rankmaniac 2012 a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 rankmaniac 2012 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction rankmaniac 2012 If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is rankmaniac 2012 written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make rankmaniac 2012 you rankmaniac 2012 an expert but it will give you some insight into what youre spending your money on what you should be spending your rankmaniac 2012 money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search rankmaniac 2012 engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if rankmaniac 2012 youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to rankmaniac 2012 this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide
rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of rankmaniac 2012 the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication.