ess......................................................36 Monitor how many rankmaniac 2012 links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q rankmaniac 2012 How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a rankmaniac 2012 good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google rankmaniac 2012 Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary rankmaniac 2012 of...........................43 Q What tools can you recommend..........................................43 Q I'm confused rankmaniac 2012 about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search rankmaniac 2012 engines more than once.........................................................................................44 Q What are directories and should I submit my site to rankmaniac 2012 them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have rankmaniac 2012 any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter rankmaniac 2012 specializing in copy for websites search engines and print materials. rankmaniac 2012 Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his rankmaniac 2012 website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before rankmaniac 2012 launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people dont look beyond the first 2 pages of search rankmaniac 2012 results. This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and thus more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search engines these days return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a
long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important rankmaniac 2012 they are. Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which rankmaniac 2012 is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty rankmaniac 2012 Ltd 9 Step 1 Understand what rankmaniac 2012 SEO means 9 When people use search engines to find content they normally pay a lot more attention to the natural results than the paid results because they know these results are more relevant and they know the Sponsored rankmaniac 2012 Links are simply ads. When we talk rankmaniac 2012 about search engine ranking were talking about ranking well in the natural search results. This ebook does not cover Sponsored Links. How search engines decide what appears in the natural search results IMPORTANT You cannot pay a search engine in return for a rankmaniac 2012 high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content rankmaniac 2012 for their search results by sending out spiders or robots which crawl rankmaniac 2012 analyze your site and index record its details. Complex algorithms are then employed to determine whether your site is rankmaniac 2012 useful rankmaniac 2012 and should be included in the search engines search results. This is where SEO comes in So what is rankmaniac 2012 SEO SEO stands for Search Engine Optimization. It is the art of making your website
relevant and important to the search engines rankmaniac 2012 in order to rank highly in their results. The two main weapons in your arsenal are Keywords for rankmaniac 2012 relevance Links to your site for importance TIP Think of the search rankmaniac 2012 engines as rankmaniac 2012 a big election. All the websites in the world are candidates. The copy on your website is your campaign. The links to your website are votes. The more votes links a candidate website has the more important it is and the higher its ranking. Keywords Search engines send out robots or spiders to analyze your website. They look at the words youve used to figure out what you do. This tells them when to display your site in their search results. Keywords are the first thing you need to think about when you start your SEO journey. Figure out what words your customers are looking for at search engines. These words are known as keywords. The idea is to frequently use these keywords in the copy of your website SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 10 Step 1 Understand what SEO means 10 and in the HTML code behind the page. As a rule of thumb the more frequently you use these keywords the more relevant youll be considered by the search engines and the more likely you are to appear in searches for those words. For more information on choosing keywords see Step 3 Choose your keywords on p.14. on using keywords on your site see Step 4 Optimize Your Website for Search Engines on p.17. Links to your site Links to your site tell the search engines how important your site is. They assume that if its important enough for a lot of other sites
to link to its important
enough for them to display at the top of the rankin