ays return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a rankmaniac 2012 long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important rankmaniac 2012 they are. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 41 Frequently Asked Questions 41 Paid Pure advertising. This is rankmaniac 2012 how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. Q How do I get a high ranking A There are four main steps Step 1 Use the right words on your website Step 2 Get lots of relevant sites to link to yours Step 3 Use the right words in those links Step 4 Have lots of content on your site add more regularly Q What is search engine optimization SEO A Search Engine Optimization SEO is the art of creating a website which is search engine friendly. This means using the right words in your copy using the right words in your HTML code structuring your site properly designing your site properly For more information rankmaniac 2012 on these 4 elements download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Many people use SEO to also describe the other ingredient in a high ranking 'Link Popularity'. Q What is link popularity A Think of the search engines as a big election. All the websites in the world are candidates. The links to your website are votes. The more votes links a candidate website has the more important it is and the higher its ranking. Link popularity is all about how many links you have and how you can get more. Links rankmaniac 2012 to your site tell the search engines how important your site is. They assume that if its important enough for a lot of other sites to link to its important enough for them to display at the top of the rankings. rankmaniac 2012 Links are the single most important factor in ranking. Generally speaking the more links you have to your site from other sites the better your ranking. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 42 Frequently Asked Questions 42 rankmaniac 2012 Q How many links to my rankmaniac 2012 site are there A Search Google for www.yourdomain.com. Don't search for linkwww.yourdomain.com as this only returns a subset of the links to your site. Then on the page that displays next select Find rankmaniac 2012 web pages that contain the term www.yourdomain.com . When you do it this way you'll see all the pages that contain your URL. In most cases the URL will be an active rankmaniac 2012 link or at rankmaniac 2012 least it should be... if it's not you should ask the site owner to make it so. There are also some tools you can use For more information on tools p.43. Q Are some links better than rankmaniac 2012 others A Yes The ideal rankmaniac 2012 kind of links are those that come from relevant sites sites which use the same keywords come from important sites have a high ranking include your keyword as part of the visible link rankmaniac 2012 text include varying link text not the same link text each time and come from a page that links to few other sites. When a search engine sees a link which satisfies most or all of these conditions it says Hey this site must be credible and important because others in the same industry are pointing to it. Q How do I get lots of links rankmaniac 2012 back to my site A There are rankmaniac 2012 many possible ways to generate links. Some are dubious like autogeneration software and sites set up by webmasters simply to host links to
their other sites and I wont be discussing them here. Others like those discussed below are legitimate. Add your site to rankmaniac 2012 DMOZ Yahoo Directories and other free directories Check where your competitors links are coming from Article PR Write and submit articles for Internet publication Swap links Partner websites Pay for links For more information on these methods download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q What do you think is the best way to get lots of links A Article PR. Write helpful articles and let other webmasters publish them for free in exchange for a link in the byline. With article PR you don't have to pay for the link you determine the content of the page containing the link you determine the
link text and the link is more or less permanent. A single article can be reprinted hundreds of times and each time is another link back to your site SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 43 Frequently Asked Questions 43 For more information read httpwww.divinewrite.comseoarticles.htm or visit www.ArticlePR.com . Q How do I write a good article PR piece A See httpwww.divinewrite.comseoarticles.htm . Q How do I get a high ranking using free reprint content A See httpwww.divinewrite.comTopRankingFree.htm . Q How long does it take to get a high search engine ranking A A long time Its impossible to say how much time youll need to spend generating links but you can be sure itll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved a high ranking. Even then youll still need to dedicate some ongoing time to the task otherwise your ranking will drop. Q What is the Google Sandbox and is it real A The Google Sandbox theory suggest that whenever Google detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites sites which serve no useful purpose other than to boost rankmaniac 2012 the ranking of some other site. There is a lot of anecdotal evidence supporting the theory but there is also a lot discounting it. No one has categorically proven its existence. Q What is the Google Dampening Link Filter and is rankmaniac 2012 it real A The Google Dampening Link Filter theory suggests rankmaniac 2012 that if Google detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandbox rankmaniac 2012 them for a period or in fact penalize you by lowering your ranking or blacklisting your rankmaniac 2012 site altogether. There is a lot of anecdotal evidence supporting the theory but there is rankmaniac 2012 also a rankmaniac 2012 lot discounting it. No one has categorically proven its existence. Q What SEO companies should I be wary of A Be wary of SEO companies that promise or guarantee results in a given timeframe especially if they won't expand rankmaniac 2012 on their methods for generating links back to your site. Q What tools can you recommend A There are many very useful tools to help with your SEO. The following are just selection. All tools are free unless otherwise indicated. Backlink checker httpwww.webuildpages.comneato Backlinks by IP address httpwww.webuildpages.comcclassindex.php Link Popularity Tool httpwww.marketleap.compublinkpop SEO Secrets V1.3 rankmaniac 2012 Copyright Divine rankmaniac 2012 Write Copywriting Pty Ltd 44 Frequently Asked Questions 44 Number of links required to rank httpwww.iblcheck.com Google Alert httpwww.google.comalertshlen Google Sitemaps httpwww.google.comwebmasterssitemaps Google Sitemap Generator httpjohannesmueller.comgs Google Toolbar httptoolbar.google.com Indexed Pages httpwww.webuildpages.comcachecachetoolpublic.pl Keyword Analysis Nichebot httpwww.nichebot.com Keyword Analysis Overture httpinventory.overture.comdsearchinventorysuggestion Keyword Analysis WordTracker Paid httpwww.wordtracker.com Keyword Difficulty httpwww.seomoz.orgtoolskeyworddifficultytool.php Keyword Identifier httpwww.googlerankings.comultimateseotool.php Keyword Density Measurement Simple httpwww.livekeywordanalysis.com Keyword Density Measurement Complex httpwww.gorank.comanalyze.php Plagiarized Copy Search httpwww.copyscape.com Traffic Rank httpwww.alexa.com Search Engine Rank httpwww.marketleap.compublinkpop SEO Report httpwww.urltrends.com Top 10 sites for a keyword by no of backlinks and age httpwww.webuildpages.comseotoolswhoischeckbykeys.pl Top 10 sites for a keyword httpwww.webuildpages.comcoolseotool Spider Simulator httptools.summitmedia.co.ukspider Q I'm confused about all the terms used in SEO can you help A See 'Glossary of Terms' p.46. Q What is keyword analysis A The first thing you need to do rankmaniac 2012 when you begin chasing a good search engine rankmaniac 2012 ranking is decide which words you want to rank
well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business rankmaniac 2012 and the benefits you offer your customers. For more information download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Do I need to submit my site to the search engines A Theoretically no. But I wouldn't risk not doing it especially as it's free. As soon as you register your domain name submit it to Google Even if you havent built your site or thought about your content submit your domain name to Google. In fact even if you havent fully articulated your business plan and marketing plan submit your domain name to Google. For more information download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Should I submit my site to the search engines more than once A
No need. Although some of the search engines allow you to do this there's really no need. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 45 Frequently Asked Questions 45 Q Wha