se circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser. The purchaser of rankmaniac 2012 this publication indemnifies Glenn Murray and Divine Write Copywriting Pty Ltd and its directors officers employees rankmaniac 2012 and agents from and against all losses claims damages and liabilities which arise out of any use of this publication andor any application of its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand what SEO means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9
So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit
your site to other search engines.........................12 Do I need to submit my site to rankmaniac 2012 other search rankmaniac 2012 engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link rankmaniac 2012 paths...................................................................................22 Site map.....................................................................................23 rankmaniac 2012 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents
4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry rankmaniac 2012 directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how rankmaniac 2012 many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to rankmaniac 2012 me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get rankmaniac 2012 a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long rankmaniac 2012 does it take to get a high search engine ranking.43 Q What is rankmaniac 2012 the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary rankmaniac 2012 of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms rankmaniac 2012 used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need
to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table rankmaniac 2012 of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written rankmaniac 2012 just for rankmaniac 2012 you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert rankmaniac 2012 but it will rankmaniac 2012 give you some insight into what youre spending rankmaniac 2012 your money on rankmaniac 2012 what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached rankmaniac 2012 the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and my experience. rankmaniac 2012 As you rankmaniac 2012 work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of rankmaniac 2012 future updates to this book please email me at glenndivinewrite.com. NOTE If you would like rankmaniac 2012 to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of rankmaniac 2012 his targeted keywords Keyword rankmaniac 2012 Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting rankmaniac 2012 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. rankmaniac 2012 Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywritin