trategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ rankmaniac 2012 Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet rankmaniac 2012 publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 rankmaniac 2012 Q Can't I just pay for a high ranking.......................................40 Q How do I rankmaniac 2012 get a high ranking................................................41 Q What rankmaniac 2012 is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are rankmaniac 2012 some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to rankmaniac 2012 get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking rankmaniac 2012 using free reprint content.......43 Q How long does it take to get a high search engine rankmaniac 2012 ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What rankmaniac 2012 is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you rankmaniac 2012 recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my
site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q rankmaniac 2012 Should I submit rankmaniac 2012 my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this
ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should rankmaniac 2012 be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like rankmaniac 2012 to make a PayPal donation to ensure rankmaniac 2012 that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets rankmaniac 2012 V1.3 Copyright rankmaniac 2012 Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy rankmaniac 2012 for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted rankmaniac 2012 keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts rankmaniac 2012 in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 rankmaniac 2012 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people dont look beyond the first 2 pages of rankmaniac 2012 search results. This rankmaniac 2012 means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and thus more advertising revenue. In other words rankmaniac 2012 their results must be relevant. Relevant results makes for a
good search engine irrelevant results makes for a shortlived search engine. Most search engines these days return two types of results rankmaniac 2012 whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the window. For rankmaniac 2012 most
rankmaniac 2012 searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty rankmaniac 2012 Ltd 9 Step 1 Understand what SEO means 9 When people use rankmaniac 2012 search engines to find content they normally pay a lot more attention to the natural results than the pa