more important it is and the higher its ranking. Keywords Search engines send out robots or spiders to analyze your website. They look at the words youve used to figure out what you do. This tells them when to display your site in their search results. Keywords are the first thing you need to think about when you start your SEO journey. Figure out what words your customers are looking for at search engines. These words are known as keywords. The idea is to frequently use these keywords in the copy of your website SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 10 Step 1 Understand what SEO means 10 and in the HTML code behind the page. As a rule of thumb the more frequently you use these keywords the more relevant youll be considered by the search engines and the more likely you are to appear in searches for those words. For more information on choosing keywords see Step 3 Choose your keywords on p.14. on using keywords on your site see Step 4 Optimize Your Website for Search Engines on p.17. Links to your site Links to your site tell the search engines how important your site is. They assume that if its important enough for a lot of other sites to link to its important enough for them to display at the top of the rankings. Links to your site backlinks or inbound links are the single most important factor in ranking. The more links you have to your site from other sites the better your ranking. For more information on generating backlinks rankmaniac 2012 rankmaniac 2012 see Step 5 Generate links back to your site on p.27. Chapter Summary If you have a lot of the right keywords used in real sentences distributed realistically throughout your site and a lot of links from other relevant sites you stand a good chance of being ranked highly. SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 11 Step 2 Submit your site to Google 11 Step 2 Submit your site to Google As soon as you register your domain name submit it to Google Even if you havent built
your site or thought about your
content submit your domain name to Google. In fact even if you havent fully articulated your business plan rankmaniac 2012 and marketing plan submit your domain name to Google. Dont wait There are two reasons for this. Firstly getting rankmaniac 2012 on the search engines has always taken a long time for a new site. Even assuming you do everything right it takes months before your site is even indexed and more months before rankmaniac 2012 it starts to rankmaniac 2012 rank well. As a rule of thumb never expect to rank highly within 6 months of submitting your site to Google. The second rankmaniac 2012 reason is a recent phenomenon called Google Sandbox. Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites sites which serve no useful purpose other than to boost rankmaniac 2012 the ranking of some other site. rankmaniac 2012 By submitting your rankmaniac 2012 domain name to Google as soon as you register it youre establishing a site history rankmaniac 2012 even if the site has no content. By the time youve built your site and developed your content and written your business and marketing plans Google will probably see no need to sandbox you. If you wait until launch day to submit your site youll spend rankmaniac 2012 a month or two maybe more sitting in the sandbox watching potential customers spend their money elsewhere. How to submit your site to Google Dont waste money by paying someone else to submit your site to Google. Its easy Simply go to httpwww.google.com.auaddurl.html enter your URL domain name and a few comments or keywords to describe your site. Then click Submit. Thats all there is to it. You only have to do it once and only for your top level page i.e. Home page.
SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 12 Step 2 Submit your site to Google 12 Googles robots will rankmaniac 2012 then crawl your website the next time theyre out and about. Of course they dont guarantee that youll be included in their results. IMPORTANT As mentioned above it takes quite a while for your site to appear in the search engines. This is partly because the search engines are big and slow especially when it comes to new sites. It will take a minimum of 68 weeks before your site is indexed. How to submit your site to other search engines There are hundreds of search engines on the Internet. Its a lucrative business after all But dont panic studies suggest that the top 11 search engines account for about 90 of web traffic. In other words if you have the top 11 covered theres no need to submit to the rest. Whats more at the time of writing most of the top 11 dont actually accept submissions. The only ones that do are Google described above Yahoo and MSN. Heres a list of the available submit pages. Yahoo httpsearch.yahoo.cominfosubmit.html offers free submission MSN httpsearch.msn.comdocssubmit.aspxFORMWSDD2 offers free submission Alta Vista covered by Yahoo submission Netscape covered by Google submission Fast All the Web covered by Yahoo submission Ask Jeeves rankmaniac 2012 Teoma at date of writing was not accepting new submissions Hotbot at date of writing was not accepting rankmaniac 2012 new submissions Lycos at date of writing was not accepting new submissions AOL at date of writing was not accepting new
submissions Looksmart at date of writing was not accepting new submissions TIP My website httpwww.divinewrite.com reached no.1 worldwide on Google.com for my primary keyword copywriter without a dollar being spent on search engine submission. I only ever submitted my site to the engines that offer free submission. Do I need to submit my site to other search engines As a rule no. With an estimated 8.8 billion pages indexed approximately 76 of the Internet Google is number 1 when it comes to search engines. Its argued that once Google has indexed your SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 13 Step 2 Submit your site to Google 13 site the other search engines will follow. Theoretically you dont actually need to submit your site to Google either because its always on the lookout for new content and will eventually find your site of its own accord. Google actually states Given the large number of sites submitting URLs it's likely your pages will rankmaniac 2012 be found in an automatic crawl rankmaniac 2012 before they make it into our index through the URL submission form. Google Information for Webmasters httpwww.google.com.auwebmasters1.htmlA1 rankmaniac 2012 Personally I wouldnt like to take the risk. Having said that it certainly doesnt hurt to submit your site to other search engines especially if you havent developed any content for it yet. Chapter Summary Submit your domain name to Google as soon as you register it even if you havent built your site yet or done anything else. Although you dont actually need to submit your site to the other search engines you may as well submit it to Yahoo and MSN as they offer free and simple submissions. SEO Secrets V1.3 Copyright rankmaniac 2012 Divine Write Copywriting Pty Ltd 14 Step 3 Choose your keywords 14 Step 3 Choose your keywords The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a keyword analysis. Keyword analysis involves a rankmaniac 2012 bit of research and a good knowledge of your business and the benefits you offer your customers. There are several websites specifically designed to make keyword analysis easier. Two examples are Overtures inventory tool which you can find at httpinventory.overture.comdsearchinventorysuggestion. This tool is free and very easy to use and understand but it only tells you how many searches have been conducted in the previous month for your keyword and similar keywords. WordTracker which you can find at httpwww.wordtracker.com. WordTracker is a much more powerful tool but you have to pay to rankmaniac 2012 use it you rankmaniac 2012 can subscribe for a day for around 10. WordTracker helps you find the most appropriate keyword for your site by telling you what people are really searching for. Heres how it works You type in a word which summarizes what you do and it rankmaniac 2012 tells you how many times that word has been searched for in the last month. It also tells you how many other websites are using that word as a keyword i.e. targeting the same customers you are. Based on this information it rankmaniac 2012 rates the word. The best keywords are the ones that a lot of people are searching for but which few websites are targeting. WordTracker even suggests rankmaniac 2012 and rates rankmaniac 2012 alternative related words. TIP When youre using WordTracker bear in mind that its just talking about numbers and numbers dont always tell the whole story. So dont just jump in and use the best rated keywords you need to consider your own situation. It may be the case that youre forced to select a keyword phrase which is not rated particularly highly. There are two situations in which this might happen i. Youre in a niche market with relatively few customers searching for the keyword. In this situation youll probably find rankmaniac 2012 it relatively easy to reach the top of the rankings but you wont generate a huge volume of traffic when you get there. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 15 Step 3 Choose your keywords 15 ii. A lot of your competitors are targeting your keyword its hotly contested but its the only one you can use. If you target it youll just have to rankmaniac 2012 work a bit harder on your backlinks in order to rank highly. When theres a lot of competition for a keyword its likely that the traffic payoff is good once you reach top. Single Keyword v Keyword Phrases General