permission of the author nor be otherwise circulated in any form of binding or cover other than that in which it is rankmaniac 2012 published and without a similar condition being imposed on the subsequent purchaser. The purchaser of this publication indemnifies Glenn Murray and Divine Write Copywriting Pty Ltd and its directors officers employees and agents from and against all losses claims damages and liabilities which arise out of any use of this publication andor any application of its content. SEO
Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand what rankmaniac 2012 SEO means.............................................8 A little rankmaniac 2012 about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9 So rankmaniac 2012 what is
rankmaniac 2012 SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step rankmaniac 2012 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should rankmaniac 2012 the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your rankmaniac 2012 web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing rankmaniac 2012 site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty rankmaniac 2012 Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is rankmaniac 2012 it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I rankmaniac 2012 write a good article PR piece................................43 Q How do I get a high ranking rankmaniac 2012 using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox rankmaniac 2012 and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is rankmaniac 2012 keyword analysis....................................................44 rankmaniac 2012 Q Do I need to submit my site to the search rankmaniac 2012 engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories rankmaniac 2012 rankmaniac 2012 and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get
you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other rankmaniac 2012 business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight rankmaniac 2012 into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive rankmaniac 2012 reached the top of rankmaniac 2012 the search engines using the rankmaniac 2012 very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background rankmaniac 2012
and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 rankmaniac 2012 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved rankmaniac 2012 a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts rankmaniac 2012 in Linguistics and English Literature rankmaniac 2012 and a Master of Arts in International Communication. rankmaniac 2012 SEO Secrets