Remember your rankmaniac 2012 site reflects the quality of your product or service. If your site is hard to read people will infer a lot about your offering Readability is allimportant to visitors. And after all its the visitors who buy your product or service not the search engines. NOTE You dont need to be paranoid about density. You can have some pages which have a high density and some which rankmaniac 2012 have a low density. What if I want to target more than one keyword Its best to only target one keyword per page. If rankmaniac 2012 you try to target more your keywords will be competing against each other diluting each others impact. If you need to target more than one keyword simply create a page for each. For rankmaniac 2012 example divide your Second Hand Computers site into separate pages for Macs and PCs and then segment again into Notebooks Desktops etc. This way youll be able to incorporate very specific keyword phrases into your rankmaniac 2012 copy e.g. For your Macs page focus on cheap second hand macs. For the PCs page focus on cheap second hand pcs etc. See Link paths on p.22 for information on using text links between these pages. Where should I use my keywords When assessing what your website rankmaniac 2012 is about search engines pay close attention to the words you use in
your text links and headings. So rankmaniac 2012 make sure your links and headings are keyword rich. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 19 Step 4 Optimize Your Website for Search Engines 19 Using keywords in links When you link from one page to another try to use your target keyword as the link text the part thats normally blue and underlined. For example on your Cheap Second Hand Macs page you could include a text link to Cheap Second Hand PCs. IMPORTANT Search engines and humans like different things when it comes to links. Search engines like to see your keywords used toward the top of the page. So if youre using keywords in your links it makes sense that you put the links at
the top of the page. Unfortunately humans tend to find this distracting. And because they start clicking on links before theyve finished reading the whole page rankmaniac 2012 they become easily lost and dont grasp the intended message. In most cases visitors prefer a text link at the bottom of the page. But there is a solution if you have links within the main rankmaniac 2012 body of your copy simply make them unmarked i.e. remove the blue font colour and the underlining. To do this include the following in your CSS file style typetextcss a textdecoration none style Then format the HTML of each link as follows As well as providing cheap second hand Macs we sell high quality a hrefpcs.htm styletextdecorationnonefont color000000cheap second hand pcsfonta. Using keywords in headings Just as customers rely on headings to scan your site so to do search engines. This means headings play a big part in how the search engines will index your site. Try to include your keyword phrase in your headings. In fact think about inserting extra headings just for this purpose. Generally this will also help the readability of the site because it will help customers scan read. For example if you have a page detailing the benefits of cheap second hand computers you could break it up into logical sections with the following headings. The cost benefits of cheap our second hand computers The technical benefits of our cheap second hand computers SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 20 rankmaniac 2012 Step 4 Optimize Your Website for Search Engines 20 The support benefits of our cheap second hand computers Using keywords at the start of the page Many SEO experts believe that the search engines see words at the start of a page as more representative of what your site is about than words at the end i.e. prominence. So its a good idea to make sure you use your keywords toward the start of each page. Optimizing your HTML code Within the HTML code behind your page there are things call meta tags. These rankmaniac 2012 are short notes within the header of the code which describe some aspects of your page to the search engines. Although there is some debate over how important meta tags are when it comes to SEO its generally agreed that they shouldnt be ignored. Whether youre building your website yourself or youre getting a web designer to do it its a good idea to understand the basics. There are four main meta tags you need to consider Tag name How it should look in the code Explanation Title titleCheap second hand The title is the most important of the computers Widget meta tags. Try to use your keyword at least once in the title. Computerstitle Also its not just important for your ranking it also has the biggest impact on your Click Thru Rate CTR. The text you put in the title will appear as the link text in your Google listing the bit that people will read first and click on. Think of it as an ad headline the better it is the more people will click on it. TIP Google only displays 66 characters in the clickable part of your listing. So try to keep your Title text to a max of 66 characters. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 21 Step 4 Optimize Your Website for Search Engines 21 Tag name How it should look in the code Explanation Keywords meta nameKEYWORDS Search engines used to look only at this tag to identify a sites subject material. CONTENTcheap second hand This is no longer the case but they still computers pay some attention. Description meta nameDESCRIPTION The rankmaniac 2012 search engines pay some attention to this text when identifying your sites CONTENTCheap second hand subject material so make sure you computers for sale keeping include your keyword at least once in the your business running Description. efficiently without breaking Also most search engines use this text the bank. as their description of your site i.e. its the site snapshot that rankmaniac 2012 follows your link in the search results. Make rankmaniac 2012 sure its informative and compelling. Think of it as the copy for an ad. TIP Google only displays about 160 characters including spaces. So keep your Description text to a max of 160 rankmaniac 2012 characters. Alt img srcfilename.gif The Alt tag is designed to help visually altCheap second hand impaired people use the World Wide Web WWW. They use software to read out computer in use loud the content rankmaniac 2012 of your website. When titleCheap second rankmaniac 2012 hand the rankmaniac 2012 software encounters a picture it computer in use looks for the Alt text to learn what the picture is then reads that text out loud. The Alt tag is relatively important to search engines because they assume that your pictures have something to do with the subject material of your site. But like the visual aid rankmaniac 2012 software they cant actually see the picture so they look at the Alt text as well. Try to include your keyword at least once in your Alt text. You can use the same meta tags on each page or you can make them unique. It all depends on how many keywords youre targeting. If youre targeting a different keyword in the copy of each page your meta tags for each page will be unique i.e. youll target that rankmaniac 2012 pages keyword within these meta tags. TIP If you have any high ranking competitors take a look at the way theyve done their meta tags and follow rankmaniac 2012 their lead. You already know they rank highly so chances are theyve done a good job. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 22 Step 4 Optimize Your Website for Search Engines 22 Optimizing your site structure When structuring the information on your website there are two main aspects you need to consider Multiple keywords Link paths Site map Multiple keywords Its good practice to structure your site around the rankmaniac 2012 keywords you want to target i.e. create a separate page for each keyword. For more information rankmaniac 2012 on structuring pages around keywords see What if I want to target more than one keyword on p.18. Link paths For search engine spiders text rankmaniac 2012 links are like doorways from page to page and site to site. This means websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. If your site is simple you can simply link each page to every other page using text links at the bottom of the page. But if your site is complex this is rankmaniac 2012 impractical. Instead youll need to create a hierarchical structure and link top to bottom and
left to right using text links assuming this doesnt detract from the usability of your site. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 23 Step 4 Optimize Your Website for Search Engines 23 Figure rankmaniac 2012 1 Text Link Path Hierarchy NOTE In addition to being kind to search engine spiders this approach allows you to target one keyword phrase per page. Site map You should also use a site map to link all of your pages together. A site map is a single page which contains a list of text links to every page in the site rankmaniac 2012 and every page contains a text link back to the site map. Think of your site map as being at the center of a spiderweb. TIP Site maps are used by both search engine spiders and human visitors rankmaniac 2012 so remember to make it userfriendly. rankmaniac 2012 Try using bolding and
indenting to represent your site hierarchy. See httpwww.divinewrite.comsite.htm for an example. Optimizing your web construction Search engine spiders and robots dont see websites the way you and I do. They require your site to be designed a particular way. If you dont observe a few rules of thumb you can severely hamper your search engine presence. Following is a list of the main things you need to be aware of. There rankmaniac 2012 are quite a few more but these are the most important ones. This list will be most useful if your web designer hasnt had SEO Secrets V1.3