mber is that you dont have to pay anything for a rank monitoring tool as there are plenty of free ones on offer. Chapter Summary Monitor how many links you have and crossreference that information against improvements in ranking to estimate how much effort your SEO push is going to take. Monitor who is linking to your site to more accurately adapt future link generation tactics. Monitor your ranking and adapt your SEO and link generation strategy as needed. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 39 Conclusion 39 Conclusion rankmaniac 2012 Search Engine Optimization is not a black art its a science. There are rankmaniac 2012 defined rules and proven methodologies. And although theres a lot more to it than can be contained in a book of this size you shouldnt need any more than what youve just rankmaniac 2012 read to obtain a high ranking in the search engines. But theres no denying that its hard work and takes a long time. Whatever you do dont rush into it. Make sure you understand the fundamentals then take some time to plan your approach. In other words SEO strategy must be part of your marketing plan alongside traditional promotional activities such as print radio and TV. Just rankmaniac 2012 as importantly it must be part of your marketing budget. Dont fall into the trap of thinking that the search engines are free advertising. Theyre not Companies like Google and Yahoo may not accept payment for a high ranking but that doesnt mean it comes for free. Someone has to do the work to get you there. Whether you spend the time to do it yourself or you engage an expert to do it for you SEO requires a serious investment. But the spoils are well worth it. Research suggests that being number 1 in Google means twice as rankmaniac 2012 much traffic as being number 2. Imagine how much difference it would make to rankmaniac 2012 your web traffic SEO Secrets V1.3 Copyright
Divine Write Copywriting Pty Ltd 40 Frequently Asked Questions 40 Frequently Asked Questions Search engine rankmaniac 2012 optimization SEO is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people rankmaniac 2012 understand the basics and make them a little more comfortable with the whole domain. Q Why are search engines important to me A 85 of all website traffic is driven by search engines. The only online activity more popular than search is email. 79.2 of US users rankmaniac 2012 don't go to page 2 of search results. 42 of users click on the no.1 result. For the under40 agegroup the Internet will become the most used media in the next rankmaniac 2012 23 years. Q How do search engines decide on their rankings A IMPORTANT You cannot pay a search rankmaniac 2012 engine in return for a high ranking in the natural results. You rankmaniac 2012 can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out spiders or robots which crawl analyze your site and index record its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engines search results. Q Can't I just pay for a high ranking A No. The biggest concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and thus more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search engines these days rankmaniac 2012 return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the rankmaniac 2012 window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 41 Frequently Asked Questions 41 Paid Pure
advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar rankmaniac 2012 to the natural search results but are normally labeled Sponsored Links and normally take up a smaller portion of the window. Q How do I get a high ranking A There are four main steps Step 1
Use the right words on your website Step 2 Get lots of relevant sites to link to yours Step 3 Use the right words in those rankmaniac 2012 links Step 4 Have lots of content on your site add more regularly Q What is search engine optimization SEO A Search Engine Optimization SEO is the art of creating a website which is search engine friendly. This means using the right words in your copy using the right words in your HTML code structuring your site properly designing your site properly For more information on these 4 elements download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Many people use SEO to also rankmaniac 2012 describe the other ingredient in a high ranking 'Link Popularity'. Q What is link popularity A Think of the search engines as a big election. All the websites in the world rankmaniac 2012 are candidates. The links to your website are votes. The more votes links a candidate website has the more important it is and the higher its ranking.
Link popularity is all about how many links you have and how you can get more. Links to your site tell the search engines how important your site rankmaniac 2012 is. They assume that if its important enough for a lot of other sites to link to its important enough for them to display at the top of the rankings. Links are the single most important factor in rankmaniac 2012 ranking. Generally speaking the more links you have to your site from other sites the better your ranking. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 42 Frequently Asked Questions 42 Q How many links to my site are there A Search Google for rankmaniac 2012 www.yourdomain.com. Don't search for linkwww.yourdomain.com as this only returns a subset of the links to your site. Then on the page that displays next select Find web pages that contain the term www.yourdomain.com . When you do it this way you'll see all the pages that contain your URL. In most cases the URL will be an active link or at least it should be... if it's not you should ask the site owner to make it so. There are also some tools you can use For more information on tools p.43. Q Are some links better than rankmaniac 2012 others A Yes The ideal kind of links are those that come from relevant sites sites which use the same keywords come from important sites have a high ranking include your keyword as part of the visible link text include varying link text not the same link text each time rankmaniac 2012 and come rankmaniac 2012 from a page that links to few other sites. When a search engine sees a link which satisfies most or all of these conditions it says Hey this site must be credible and important because others in the rankmaniac 2012 same industry are pointing to it. Q How do I get lots of links back to my site A There are many possible ways to generate links. Some are dubious like autogeneration software and sites set up by webmasters simply to host links to their other sites and I wont be discussing rankmaniac 2012 them here. Others like those discussed below are legitimate. Add your site to DMOZ Yahoo Directories and other free directories Check where your competitors links are coming from Article PR Write and submit articles for Internet publication Swap links Partner websites Pay for links For more information on these methods rankmaniac 2012 download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q What do you think is the best way to get lots of links A Article PR. Write helpful articles and let other webmasters publish rankmaniac 2012 them for free in exchange for a link in the byline. With article PR you don't have to pay for the link you determine the content of the page containing the link you determine the link text and the link is more or less permanent. A single article can be reprinted hundreds of times and each time is another link back to your site SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 43 Frequently Asked Questions 43 For more information read httpwww.divinewrite.comseoarticles.htm or visit www.ArticlePR.com . Q How do I write a good article PR piece A See httpwww.divinewrite.comseoarticles.htm . Q How do I get a high ranking using free reprint content A See httpwww.divinewrite.comTopRankingFree.htm . Q How long does it take to get a high search engine rankmaniac 2012 ranking A A long time Its impossible to say how much time youll need to spend generating links but you can be sure itll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved a high ranking. Even then youll still need to dedicate some ongoing time to the task otherwise your ranking will drop. Q What is the Google Sandbox and is it real A The Google Sandbox theory suggest that whenever Google detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation rankmaniac 2012 of SPAM websites sites which serve no useful purpose other than to boost the ranking of some other site. There is a lot of anecdotal evidence supporting the theory but there is also a lot discounting it. No one has categorically proven its existence. Q What is the Google Dampening Link Filter and is it real A The Google Dampening Link Filter theory suggests that if Google detects a sudden increase i