lear in your own mind on exactly what you're paying for. Remember that there are two parts to obtaining a high ranking optimizing your site and generating links back to your site. Always get your SEO company to explain exactly which parts they will do for you and how rankmaniac 2012 they plan to do it. Chapter Summary Use your keyword frequently but not too frequently. Go for a sitewide average keyword density of around 2. Only target one keyword per page unless there is very little competition for your keywords. If you need to target rankmaniac 2012 more than one keyword create a new page for each. Use keywords in links and headings. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 26 rankmaniac 2012 Step 4 Optimize Your Website for Search Engines 26 Try to use keywords more often at the start of the page than at the end. Use your keywords in the Title Description Keywords and Alt meta tags. Structure your site around your keywords. Ensure spiders can traverse your entire site
via text links. Create a text based site map which links to every page and which every page links to via text links. If your web designer is not an SEO expert make rankmaniac 2012 sure you provide them with some optimization rules. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 27 Step 5 Generate links back to your site 27 Step 5 Generate links back to your site Links are the single most important aspect of SEO. Generally speaking the more links you have back to your site the higher your ranking will be. Of course nothing is rankmaniac 2012 ever that simple. There are links and there rankmaniac 2012 are links. Before launching into a discussion about the best ways to generate links lets first discuss what kind of links you should rankmaniac 2012 be trying to generate. When deciding whether to display your rankmaniac 2012 site in its search results a search engine looks to see if youre part of rankmaniac 2012 a credible network of related sites. This means that the ideal kind of links are those that come from relevant sites sites which use the same keywords come from important sites have a high ranking include your keyword as part of the visible link text include varying link text not the same link text each time and come from a page that links to few other sites. When a search engine sees a link which satisfies most or all of these conditions it says Hey this rankmaniac 2012 site must be credible and important because others in the same industry are pointing to it. How do I generate lots of ideal links There are many possible ways to generate links. Some are dubious like autogeneration software and sites set up by webmasters simply to host links to their other sites and I wont be discussing them here. Others like those discussed below are legitimate. NOTE Link generation is an ongoing rankmaniac 2012 often tedious task. You need to be dedicated and systematic. In other words you need a rankmaniac 2012 strategy. Take a look through the link generation alternatives discussed below to see what suits you best. Then put your thinking cap on and get SEO rankmaniac 2012 Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 28 Step 5 Generate links back to your site 28 creative. Its a new and very exciting field there are undoubtedly many undiscovered ways to generate links. This chapter is just a starting point. Add your site to DMOZ Yahoo Directories The first thing you should do is add a link in the following two directories DMOZ Open Directory Project httpwww.dmoz.comadd.html the largest most comprehensive humanedited directory of the Web. It is constructed and maintained by a vast global community of volunteer editors. DMOZ does not charge for submissions. NOTE This is the same as the Google Directory. Yahoo Directory httpsecom.yahoo.comdirsubmitintro Yahoo charges for submissions at the time of writing rankmaniac 2012 the submission fee was USD299. The search engines regularly crawl these directories in search of new links and they value these links quite highly largely because the directories are humanedited. Check where your competitors links are coming from Next check who rankmaniac 2012 is linking to your high ranking competitors. This method takes a long time but youll be surprised where some of their links come from. To check on the links of your competitors STEP 1 Go to Google and search for your keyword. STEP 2 Make a note of the top 5 competitors who appear write down their domain name. STEP 3 Return to Google and search for the first domain name in the list i.e. type www.competitorsdomainname.com in the search field. STEP 4 Google will then display a screen which says Google can show you the following information for this URL At the bottom of the list of option is Find web pages that contain the term www.competitorsdomainname.com. Click on this option. STEP 5 Google will display all the pages it can find that link rankmaniac 2012 to your competitors website. TIP If there are many results bookmark the search results page as this process will take a long time possibly months. STEP 6 Visit each page TIP Right click on the first result and select Open in New Window. By opening a separate window to see the page you wont lose your search results page. STEP rankmaniac 2012 7 Try rankmaniac 2012 think of a way to get a link to your website on the same page TIP Avoid sending them rankmaniac 2012 an email as webmaster receive a lot of SPAM and your email will likely go unnoticed. Try calling them instead. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 29 Step 5 Generate links back to your site 29 STEP 8 Repeat for each of rankmaniac 2012 your top 5 ranking competitors. TIP In the list of results the sites which appear high
up in the list of results are likely to have a higher Google PageRank PR see Glossary than the sites which appear toward the end of the list. You should be more interested in obtaining links to sites with a high PR assuming theyre also relevant. Article PR Write and submit articles for Internet publication Next write articles and do some article PR Ive always found this to be the best way to generate inbound links. Write helpful articles and let publishers of newsletters and ezines use them for free on the proviso that they link back to your site. People who publish ezines and newsletters are always hungry for quality content. And there are many websites out there dedicated to giving them just that. If you submit a well written relevant helpful article to one of those sites you can have thousands of newsletter publishers ready to snap
it up. Then you just sit back rankmaniac 2012 and watch the links multiply TIP The article PR method is beneficial in other ways too. Readers of your article will see that you know what youre talking about and because youre published theyll see you as an authority. Youll find web traffic and requests for quotes increase after every article. Heres how article PR works STEP 1 Youre an expert in your field so you possess knowledge that other people want. STEP 2 You write a helpful article sharing your hardearned knowledge and expertise without compromising your income stream. STEP 3 You submit your article to recognized and highly trafficked Article Submit sites on the World Wide Web. STEP 4 Publishers rankmaniac 2012 of online newsletters ezines etc. gather content from these sites for free. STEP 5 Helpful well written articles are snapped up by thousands of publishers from all around the world in virtually every industry. STEP 6 rankmaniac 2012 The only condition is that they must publish the article with a functioning link to your site. STEP 7 If 300 people publish your article you get 300 links back to your site. And the best part is that every link is relevant and you even get to choose the link text SEO rankmaniac 2012 Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 30 Step 5 Generate links back to your site 30 Article PR FAQs Below are some FAQs that will help you write your articles and manage your article PR campaign. Q What should I write about A Write about what you know. Make sure its related to your business so you can use the keywords you want to rank for and helpful so it gets published. For example if youre a manufacturer of industrial plastics you might write an article or series of articles on how best to handle Teflon tubing
prior to installation. Once you get thinking about it you'll probably find there are hundreds of articles you could write that are helpful. You may rankmaniac 2012 even have some of them partly written already in your instruction manuals or installation guides etc. Another good idea is to think of all the questions you get asked by customers and rankmaniac 2012 potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions you'll get published and rankmaniac 2012 you'll also show yourself to be a credible expert. You may even cut down phone support time Q How long should my article be A The best articles are only as long as they need to be. Keep it short and sweet theres nothing wrong with a 400 word article. By the same token if you need 1500 words to rankmaniac 2012 say all you need to say thats fine as well but Id still be thinking about how to break that into three parts and get three times as many links. Q How often to submit A Whenever you write an article. Q What kind of writing should I use A Simply write in a style that your audience will be comfortable with. If theyre from the old school dont write like I am. Dont use contractions dont end sentences with prepositions and dont start sentences with and or but. But if theyre not old school just use conversational English. In fact the more of yourself you include in rankmaniac 2012 the article the more engaging it will be. The key is to make it readable. Q Should I focus on keywords A Yes Yes Yes Optimize your articles just as you optimize your website. In fact as youll probably post the articles rankmaniac 2012 on your website youre really are writing