about all the terms used in SEO can you help A See 'Glossary of Terms' p.46. Q What is keyword analysis A The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rankmaniac 2012 rank well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer rankmaniac 2012 your customers. For more information
download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Do I need to submit my site to the search engines A Theoretically no. But I wouldn't risk not doing it especially as it's free. As soon as you register your domain name submit it to Google Even if you havent built your site or
thought about your content submit your domain name to Google. In fact even if you havent fully articulated your business plan and marketing plan submit your domain name rankmaniac 2012 to Google. For more information download our free 'SEO Secrets' eBook from httpwww.divinewrite.comseosecrets.htm . Q Should I submit my site to the search engines more than once A No need. Although some of the search engines allow you to do this there's really no need. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 45 Frequently Asked Questions 45 Q What are directories and should I submit my site to them A Directories are websites or web pages which rankmaniac 2012 simply list lots rankmaniac 2012 of website rankmaniac 2012 and give a quick description of the website. Some are free and some require you to pay for a listing. Free directories are useful because you get a free link. However the links aren't worth that much. Paid directories can be good if they're relevant but they can cost a lot in the long term so choose wisely. One essential directories for any website is the DMOZ Open Directory Project. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 46 Glossary of Terms 46 Glossary of Terms AdWords See Sponsored Links. rankmaniac 2012 algorithm A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines i.e. the algorithm ensures relevant results and relevant results bring more users which in turn brings more advertising revenue. article PR The submitting of rankmaniac 2012 free reprint articles to many article submission sites and article rankmaniac 2012 distribution lists in order to increase your website's search engine ranking and Google PageRank. In this sense the PR stands for PageRank. Like traditional public relations article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge your readers will trust you and will be more rankmaniac 2012 likely to remain loyal to you. In this sense the PR stands for Public Relations. article distribution lists User groups e.g. Yahoo MSN Google Smartgroups and Topica groups which accept email submissions of articles in text format and then distribute these articles via email to all of the rankmaniac 2012 members of the group. See also 'article PR'. article submission sites Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of rankmaniac 2012 charge and webmasters visit to find articles to rankmaniac 2012 use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article PR'. backlink A text link to your website from another website. See also link. copy The words used on your website. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 47 Glossary of Terms 47 copywriter A professional writer who specializes in the writing of advertising copy compelling engaging words promoting a particular product or service. See also SEO copywriter and web copywriter. crawl Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to site by following text links. To a spider a text link is like a door. domain name The virtual address of your rankmaniac 2012 website normally in the rankmaniac 2012 form www.yourbusinessname.com. This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site. ezine An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written helpful articles and give you full credit as author including a link to your website. Flash A technology used to create animated web pages and page elements. free reprint article An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'. Google The search engine with the greatest coverage of the World Wide Web and which is responsible for most search enginereferred traffic. Of approximately 11.5 billion pages on the World Wide Web it is estimated that Google has indexed around 8.8 billion. rankmaniac 2012 This is one reason why it takes so long to increase your ranking Google AdWords See Sponsored Links. rankmaniac 2012 Google PageRank How Google scores a websites importance. It gives all sites a mark out of 10. By downloading the rankmaniac 2012 Google Toolbar from httptoolbar.google.com you can view the PR of any site you visit. Google Toolbar A free tool you can download. It becomes part of your browser toolbar. Its most useful features are its PageRank display which allows you to view the PR of any site you visit rankmaniac 2012 and its AutoFill rankmaniac 2012 function when youre filling out an online form you can click AutoFill and it enters all the standard information automatically including Name Address Zip codePostcode Phone Number Email Address Business rankmaniac 2012 rankmaniac 2012 Name Credit Card Number password protected etc. Once youve downloaded and installed the toolbar you may need to set up how youd like it to look and work by clicking Options setup is very easy. NOTE Google does record some information mostly regarding sites visited. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 48 Glossary of Terms 48 HTML HTML HyperText Markup Language is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages e.g. interactivity. keyword A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known rankmaniac 2012 as targeting a keyword. Most websites actually target keyword phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words and your keyword phrase appears 10 times its density is 5. keyword phrase rankmaniac 2012 A phrase which your customers search for and which you use frequently on your site in order to be rankmaniac 2012 relevant to those searches. link A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link. link path Using text links to connect a series of page i.e. page 1 connects to page 2 page 2 connects to page 3 page 3 connects to page rankmaniac 2012 4 and so on. Search engine spiders and
robots use text links to jump from page to page as they gather information about it so its a good idea to allow them rankmaniac 2012 traverse your entire site via text links. See Link paths on p.22. for further information. link partner A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking. link popularity The number of links to your website. Link popularity is the single most important factor in a high rankmaniac 2012 search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR link exchange link partners reciprocal linking link buying and link directories. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 49 Glossary of Terms 49 link text The part of a text link rankmaniac 2012 that is visible to the reader. When
generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search. natural search results The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. organic search results See natural search results. PPC PayPerClick advertising See Sponsored Links. PageRank See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both add a link to the others website on their own website. Most search engines certainly Google are sophisticated enough to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method rankmaniac 2012 of generating links. Websites with reciprocal links risk being penalized.