Q What should I write about A Write about what you know. Make sure its related to your business so you can use the keywords you want to rank for and helpful so it gets published. For example if youre a manufacturer rankmaniac 2012 of industrial plastics you might write an article or series of articles on how best to handle Teflon tubing prior to installation. Once you get thinking about it you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions you'll get published and you'll also show yourself to be a credible expert. You may even cut down phone support time Q How long should my article be A The best articles are only as long as they need to be. Keep it short and sweet theres nothing wrong with a 400 word article. By the same token if you need 1500 words rankmaniac 2012 to say all you need to say thats fine as well but Id still be thinking about how to break that into three parts and get three times as many links. Q How often to submit A rankmaniac 2012 Whenever you write an article. Q What kind of writing should I use A Simply write in a style that your audience will be comfortable with. If theyre from the old school dont write like I am. Dont use contractions dont end sentences with prepositions and dont start sentences with and or but. But if theyre not old school just use conversational English. In fact the more of yourself you include in the article the more engaging it will be. The key is to make it readable. Q Should I focus on keywords A Yes Yes Yes Optimize your articles just as you optimize your website. In fact as youll probably post the articles on your website youre really are writing for your website anyway. If possible turn a few keywords into links back rankmaniac 2012 to your site. And always try to include keywords in the headline and byline of your article. And dont worry about being seen as Spam if your article provides good quality information and guidance it won't be seen as spam by the search engines even when its rankmaniac 2012 keywordrich. rankmaniac 2012 Q Do I need to vary the byline A There is some evidence to rankmaniac 2012 suggest that the search engines prefer varied link text in links back to your site otherwise they may view the links as artificially generated i.e. SPAM. Therefore its probably a good idea to vary at least the link text of your byline without departing from your keywords. SEO Secrets V1.3 Copyright Divine Write Copywriting rankmaniac 2012 Pty Ltd 31 Step 5 Generate links back to your site 31 Q Should rankmaniac 2012 I always use the byline to link to my home page or should I also link to other pages A Link back to whatever page matches the keywords rankmaniac 2012 used in your article. If your website only targets one keyword simply link back to your home page. Q Where rankmaniac 2012 should I submit my article A There are hundreds if not thousands of article rankmaniac 2012 submission sites and article distribution lists on the World Wide Web. Too many to
include here. Do a search for article submit and just find the ones that are most applicable to your industry and offer the most subscribers. Q How long does it take to submit a single article A It all depends rankmaniac 2012 on how many sites you submit it to. I allow a full day to submit a single article to the 50 submission sites in my list. Admittedly Ive been doing it rankmaniac 2012 for a while so Im fairly fast at it but its
not a difficult task. Once youve done it a couple of times youll have it down to a fine art. You just have to work hard and efficiently when you do it. Q Who will publish my article A Generally people publish prewritten articles because they want eyes on paper. In other words they want to generate traffic to their site. Helpful articles are one way of doing that because theyre keywordrich and they enhance the publishers search engine ranking. Expert helpful articles also make the publisher seem like a credible authority on a particular subject. And of course they rankmaniac 2012 develop customer loyalty. There are hundreds of rankmaniac 2012 thousands maybe even millions of companies publishing online newsletters ezines and article pages. No matter what your industry youre bound to find quite a rankmaniac 2012 few who are interested in what you have to say. In fact once a few publishers recognize you as a good source of content they keep coming back looking for more and even email you asking if you rankmaniac 2012 can send them directly. Q How will I know when my article has been published A As one of the conditions of publication you can request that the publisher notifies you when they use your article. Of course most dont bother to do this so it's a good idea to set up a Google Alert httpwww.google.comalerts which notifies you when your URL has been published on a web page. Google doesn't pick them all up but it picks up a lot. Whenever you receive an alert you can visit the page to make sure the article is unchanged and the link back to your site is functioning. Q How much crosspublication of a single article is acceptable A It doesn't matter. I have some articles that have rankmaniac 2012 been published on many different websites probably hundreds. These articles still get good coverage on reputable sites with good PR. Q Will the publisher change my article A No generally not. Changing articles is just extra work. In fact thats why publishers
like good articles and consistent content providers because that means they dont have to do any extra work. Ive had my articles published thousands of times and dont recall a single instance of an article being changed without my permission. If youre worried about it you can include an instruction not to change the article in your conditions of publication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 32 Step 5 Generate links back to your site 32 Q Should I post my article on my website A Yes Articles are solid keywordrich content. Search engines and visitors alike love them. Add a new page for every article and link to each from a top level articles page see httpwww.divinewrite.comarticles.htm for a working example. Q Can I get an SEO copywriter to do my article PR A Yes. Any SEO copywriter should be able to write keyword rich articles and submit them
to a number of high traffic article submission sites. Q What kind of information would I need to supply an SEO copywriter to write my article A Youd need to tell your SEO copywriter something like We want to write an article which helps people install Teflon tubing. The kinds of people who'd be doing it are... They'd be doing it because... The benefits of our tubing are... The difficulties they'd face are... Here are the key steps to successful installation... Using this information your SEO copywriter should be able to put together a very readable article which would be bound to get published. rankmaniac 2012 Q Will my reputation suffer if my article appears on a dubious site A It shouldnt. Most dubious sites will either be unrelated or have very low traffic. If the site is unrelated the publisher wont go to the effort of publishing your article andor your target market wont see it. If rankmaniac 2012 its related but has very low traffic very few people will see your article there anyway. And besides even if your article appears on a dubious site it probably wont be changed because dubious or not publishers dont create extra work for themselves. So your original presentation content and intent will be unaffected. Write a good article and it always reflects well on you no matter where it's published. Q How long will it take for my ranking to increase A There are no guarantees in SEO. It all takes time. For a rankmaniac 2012 start the search engines can take up to 2 months to update their index of pages. And a single inbound link generally wont have much impact. Depending on how much competition rankmaniac 2012 youre facing for keywords and where the links are coming from 100 inbound links may not make much of a difference. Links from rankmaniac 2012 high PageRank sites are more beneficial to your ranking. So dont expect anything to happen too quickly. But if youre dedicated and youre prepared to write and submit quite a rankmaniac 2012 few articles youll definitely see results within a few months. Submit your site to local and industry directories Another marginally useful method of generating links is to submit your site to online local directories and industry directories. rankmaniac 2012 There are many websites which function purely as directories. They contain thousands of links to other sites. Some of these are very good such as DMOZ and Yahoo discussed on p.28. but most are of questionable value. There are several reasons for this 1. Most directories are unrelated to the subject material of your website and remember ideal links come from related websites. 2. Many rankmaniac 2012 directories will charge you for a listing its only worth paying if the website is related and has a high PR. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 33 Step 5 Generate links back to your site 33 3. Most directories contain thousands of links. Every page can have hundreds of links to other sites. As mentioned above its best if your link appears on a page with few if any links to other pages. 4. Most directories are not very good. Directories are about money they either charge you rankmaniac 2012 to add a rankmaniac 2012 listing or they sell advertising space or both. They can be a great income source for their owners and this makes them a very inviting business idea. As a result thousands of new directories are popping up every year and very few of them are any good. Keep your eye out for directories that are relevant andor have a high ranking or rankmaniac 2012 PR. Also keep your eye