our website. search engine A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The rankmaniac 2012 most well known search rankmaniac 2012 engines are Google Yahoo and MSN. site map A single page which contains a list of text links rankmaniac 2012 to every page in the site and every page contains a text link back to the site map. Think of your site map as being at the center of a spiderweb. SPAM rankmaniac 2012 Generally refers rankmaniac 2012 to unwanted and unrequested email sent enmasse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them rankmaniac 2012 up simply to cash in on their high ranking by selling advertising space links to other sites or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated and already have very efficient ways to detect SPAM websites and penalize them. spider Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to site by following text links. Sponsored Links Paid advertising which displays next to the natural search results. Customers can click on the ad
to visit the advertisers website. This is how the search engines make their money. Advertisers rankmaniac 2012 set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally take rankmaniac 2012 up a smaller portion of the window. These ads work on a PayPerClick PPC basis i.e. the advertiser only pays when someone clicks on their ad. submit You can submit your domain name to the search engines so that their spiders or robots will SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 51 rankmaniac 2012 Glossary of Terms 51 crawl your site. You can also submit articles to article submission sites in order to have them published on the Internet. text link A word on a web page which the reader can click to visit another page. Text links are normally blue and rankmaniac 2012 underlined. Text links are what spiders or robots use to jump from page to page and website to website. URL Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form httpwww.yourbusinessname.comAWebPage.htm. web copy See copy. web copywriter A copywriter who understands the unique requirements of writing for an online medium. webmaster A person rankmaniac 2012 responsible for rankmaniac 2012 the management of a particular website. wordcount The number of words on a particular web page. World Wide Web WWW The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 52 Index 52 Index defined 46 FAQs on writing rankmaniac 2012 3 submitting 30 C 301 redirects generate links by code See HTML publishing 29 rebuilding an existing site how long until rank competitors 25 increases 32 links 28 conclusion 39 illegal changes 31 construction See web 4 keywords 30 length 30 construction See web paying a writer 32 rankmaniac 2012 construction 404 error handling copy See web copy recommended for web posting on website 32 defined 46 construction 24 publishing 31 reputation 32 copywriter style 30 defined 47 A time to write 31 copywriting See web copy crawl topic 30 AdWords where to submit 31 defined 47 defined 46 article submission sites crawling algorithm defined 46 introduction 9 defined 46 All the Web D how to submit your site B 12 backlink definitions 46 Alt meta tag Description meta tag optimizing 21 defined 46 optimizing 21 Alta Vista backlinks See link how to submit your site popularity directories business directories generate links by 12 submitting to 32 architecture See site generate links by list of 33 structure submitting to 32 article distribution lists why not 32 directory structure defined 46 recommendations when article PR rebuilding site 25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 53 Index 53 domain name G HTML defined 47 defined 48 submit your site to Google generating links back to optimizing 20 after registering 11 your site
recommended for web article PR 29 construction 24 E chapter summary 35 38 using keywords 20 copy competitors 28 delay 34 ezine DMOZ Yahoo I defined 47 Directory 28 importance how long does it take links 10 17 27 F 34 how to 27 inbound links See link popularity FAQ 40 introduction 10 17 27 information architecture backlink quality 42 link partners 33 See site structure Google Dampening Link paying an SEO company Filter 43 34 rankmaniac 2012 internal links link path diagram 23 Google sandbox 43 penalties 34 recommendations 18 19 how many links point to Sandbox 34 22 48 my site 42 submitting site to how to get a high ranking directories 32 Internet defined 48 41 glossary 46 Introduction 6 link popularity best 42 Google link popularity methods defined 47 42 how to submit your site J search engine importance 11 40 Sandbox 11 JavaScript search engine rankings submitting your site 11 defined 48 40 Google AdWords in web construction 24 tools 43 defined 47 Fast Google Dampening Link how to submit your site Filter rankmaniac 2012 K 12 is it real 43 keyword file structure Google PageRank defined 48 recommendations when defined 47 rebuilding site 25 Google sandbox keyword analysis Flash is it real 43 introduction 10 14 tools 14 defined 47 Google Toolbar keyword density in web construction 24 defined 47 frames graphics overview 18 in web construction 24 embedding copy 24 recommended 18 keyword phrase free reprint article defined 48 defined 47 H introduction 15 keyword strategy headings defined 48 using rankmaniac 2012 keywords 19 keywords SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 54 Index 54 articles 30 generating 10 17 27 meta tags chapter summary 15 how long does it take to Alt optimizing 21 choosing 10 14 generate 34 defined 49 rankmaniac 2012 density measuring 18 how many rankmaniac 2012 links point to Description optimizing density overview 18 my site 42 21 density recommended 18 how to generate ideal introduction 20 frequency of use 18 links 27 Keywords optimizing in headings 19 importance 10 17 27 21 in HTML 20 introduction 10 optimizing 20 in links 19 link partners 33 Robots using 24 in meta tags 20 link quality rankmaniac 2012 42 tip for optimizing 21 in web copy 17 link rankmaniac 2012 text 10 17 27 Title optimizing 20 introduction 9 methods 42 using keywords 20 more rankmaniac 2012 than one 18 rankmaniac 2012 22 monitoring number of 36 monitoring your progress positioning 18 monitoring who is linking introduction 36 prominence 20 37 number of links 36 single v phrase 15 number
of other links rankmaniac 2012 at rank 37 strategy 15 linking site 10 17 27 tools 36 Keywords meta tag paying an SEO company who is linking to your site optimizing 21 to generate 34 37 relevance 10 17 27 MSN L tip for checking how to submit your site competitors links 29 12 link Yahoo Directory 28 submitting your site 11 link text multiple keywords defined 48 defined 19 49 introduction 18 22 link partner keyword 10 17 27 defined 48 using keywords 19 link partners links N generate links 33 and spiders 18 22 48 tip for finding 34 human preferences 19 rankmaniac 2012 natural search results why not 33 internal linking 18 19 rankmaniac 2012 defined 49 link path navigation defined 48 22 48 recommended for web link paths link path diagram 23 construction 24 recommendation 18 22 link paths 18 22 48 Netscape 48 unmarked 19 how to submit your site using keywords 19 link popularity local directories 12 best method 42 generate links by chapter summary 35 rankmaniac 2012 38 submitting to 32 O competitors 28 defined 48 DMOZ 28 M online directories generate
by submitting generate links by site to directories 32 menu navigation submitting to 32 generate with article PR recommended for web optimization See SEO 29 construction rankmaniac 2012 24 optimizing website SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd rankmaniac 2012 55 Index 55 chapter summary 25 robot submitting your site 11 HTML metatags 20 defined 49 search results paying an SEO company robots See spiders can I pay for a top 25 Robots meta tag ranking 9 site construction 23 49 recommended for web how long will it take to site structure 22 construction 24 rank 11 web copy 17 robots.txt how they are determined organic search results defined 24 40 rankmaniac 2012 defined 49 recommended for web how to get a high ranking Overture construction 24 41 keyword analysis tool 14 robots.txt file natural 8 defined 49 natural v PPC 9 rollovers organic 8 P standard recommended paid 8 PageRank for web construction PayPerClick PPC 8 24 SEO defined 49 chapter summary 10 PPC PayPerClick defined 50 advertising S defined 49 introduction 9 tip for understanding 9 prominence Sandbox 17 defined 20 defined 49 SEO copywriter publishing articles See Google Sandbox article PR explained 11 defined 50 SEO tools search engine recommended search defined 50 related tools 43 Q search engine optimization See SEO site history questions 40 establishing 11 search engines site map can I pay for a top defined 50 R ranking 9 introduction 23 crawling 9 recommendations 23 rank criteria 9 site structure defined 49 free v paid submission and multiple keywords how long will it take t