......................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my rankmaniac 2012 pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than rankmaniac 2012 one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 rankmaniac 2012 Donts......................................................................................24 Redesigning rankmaniac 2012 an existing site...........................................................25 Paying an SEO company rankmaniac 2012 to optimize your site.............................25 SEO
Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table rankmaniac 2012 of Contents 4 Chapter rankmaniac 2012 Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get rankmaniac 2012 lots of links.........42 Q How do I write a good article PR piece................................43 Q How do rankmaniac 2012 I get a high rankmaniac 2012 ranking using free reprint content.......43 Q How long does it take rankmaniac 2012 to get a high search engine ranking.43 Q What is the rankmaniac 2012 Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q rankmaniac 2012 What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms rankmaniac 2012 used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers
to get you in the search engines then this ebook is rankmaniac 2012 written just for you. This ebook is written by a rankmaniac 2012 business owner for other
business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what rankmaniac 2012 you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn rankmaniac 2012 a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or rankmaniac 2012 feedback or would like to be notified of future updates to this book please email me at
glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on rankmaniac 2012 Google.com for his website www.divinewrite.com for all of rankmaniac 2012 his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website rankmaniac 2012 copywriter 1 2 website copywriting rankmaniac 2012 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 rankmaniac 2012 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into rankmaniac 2012 an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through rankmaniac 2012 search engines. Whats more research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company rankmaniac 2012 name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest rankmaniac 2012 concern for search engine companies like Google and Yahoo is finding content that will bring them more traffic and rankmaniac 2012 thus more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search engines these days return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results but are rankmaniac 2012 normally labeled Sponsored Links and normally take up a smaller portion of the window. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 9 Step 1 Understand what SEO means 9 When people use search engines to find content they normally pay a lot more attention to the natural results than the paid results because they know these results