our keyword at least once in the title. Computerstitle Also its not just important for your ranking it also has the biggest impact on your Click Thru
Rate CTR. The text you put in the title will appear as the rankmaniac 2012 link text in your Google rankmaniac 2012 listing the bit that people will read first and click on. Think of it as an ad headline the better it is the more people will click on it. TIP Google only displays 66 characters in the clickable part of your listing. So try to keep
your Title text to a max of 66 characters. SEO rankmaniac 2012 Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 21 Step 4 Optimize Your Website for Search Engines 21 Tag name How it should look in the code Explanation Keywords meta nameKEYWORDS Search engines used to rankmaniac 2012 look only at this tag to identify a sites subject material. CONTENTcheap second hand This is no longer the case but they still computers pay some attention. Description rankmaniac 2012 meta nameDESCRIPTION The search engines pay some attention to this text when identifying your sites CONTENTCheap second hand subject material so make sure you computers for sale keeping include your keyword at least once in the your business running Description. efficiently without breaking Also most search engines use this text the bank. as their description of your site i.e. its the site snapshot that follows your link in the search results. Make sure its informative and compelling. Think of it as the copy for an ad. TIP Google only displays about 160 characters including spaces. So keep your Description text to a max of 160 characters. Alt img srcfilename.gif The Alt tag is designed to help visually altCheap second hand impaired people use the World Wide Web WWW. They use software to read out computer in use loud the content of your website. When titleCheap second hand the software encounters a picture it computer in use looks for the Alt text to learn what the picture is then reads that text out loud. The Alt tag is relatively important to search engines because they assume that your pictures have something to do with the subject material of your site. But like the visual rankmaniac 2012 aid software they cant actually see the picture so rankmaniac 2012 they look at the Alt text as well. Try to include your keyword at least once in your Alt text. You can use the rankmaniac 2012 same meta tags on each page or you can make them unique. It all depends on how many keywords youre targeting. If youre targeting a different keyword in the copy of each page your meta tags for each page will be unique i.e. youll target that pages keyword within these meta tags. TIP If you have any rankmaniac 2012 high ranking competitors take a look at the way theyve done their meta tags and follow their lead. You already know they rank highly so chances are theyve done a good job. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 22 Step 4 Optimize Your
Website for Search Engines 22 Optimizing your site structure When structuring the information on your website there are two main aspects you need to consider Multiple keywords Link paths Site map Multiple keywords Its good practice to structure your site around the keywords you want to target i.e. create a separate page for each keyword. For more information on structuring pages around keywords see What if I want to target more than one keyword on p.18. Link paths For search engine spiders text links are like doorways from page to page and site to site. This means websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. If your site is simple you can simply rankmaniac 2012 link each page to every other page using text links at the bottom of the page. But if your site is complex this is impractical. Instead youll need to create a hierarchical structure and link top to bottom and left to right using text links assuming this doesnt detract from the usability of your site. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 23 Step 4 Optimize Your Website for Search Engines 23 Figure 1 Text Link Path Hierarchy NOTE In addition to being kind to search engine spiders this approach allows you to target one keyword phrase per page. Site map You rankmaniac 2012 should also use a site map to link all of your pages together. A site map is a single page which contains a list of text links to every page in the site and every page contains a rankmaniac 2012 text link back to the site map. Think of your site map as being at the center rankmaniac 2012 of a spiderweb. TIP Site maps are used by both search engine spiders and human visitors so remember to make it userfriendly. Try using bolding and indenting to represent your site hierarchy. See httpwww.divinewrite.comsite.htm for an example. Optimizing your web construction Search engine spiders and robots dont see websites the way you and I do. They require your site to be designed a particular rankmaniac 2012 way. If you dont observe a few rules of thumb you can severely hamper your rankmaniac 2012 search engine presence. Following is a list of the main things you need to be aware of. There rankmaniac 2012 are quite a few more but these are the most important ones. This list will be most useful if your web designer hasnt had SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 24 Step 4 Optimize Your Website rankmaniac 2012 for Search Engines 24 a lot of experience with SEO. If you engage an experienced SEO web designer theyll already know all the issues far rankmaniac 2012 more than are listed here. Dos Design your site in HTML i.e. HTML based copy and rankmaniac 2012 headings and text based links at the base of each page as per existing site Use static URLs Use standard rollovers andor CSS formatting for navigation menu Create a robots.txt file. This file is used to inform the search engine spider which pages on a site should not be indexed check out httpwww.123promotion.co.uktoolsrobotstxtgenerator.php for an automated one. Alternatively you can do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. These tags are as follows o meta nameROBOTS CONTENTALL rankmaniac 2012 tells the spiders to crawl and index your entire site o meta nameROBOTS CONTENTNONE tells the spiders not to index anything. o meta nameROBOTS CONTENTNOINDEXFOLLOW says dont index this rankmaniac 2012 particular page but follow its links to other pages e.g. for use on secure or private pages. o meta nameROBOTS CONTENTINDEXNOFOLLOW says to index the page but not follow its links. Create a 404 rankmaniac 2012 error handling page and place a sitemap on the 404 page. Use absolute links not relative links. Donts Dont embed your copy within a graphic Dont use frames Dont use internal JavaScript or Flash Dont use id as a parameter if you want maximal Googlebot crawlage many sites use id with session IDs that Googlebot usually avoids urls rankmaniac 2012 with that parameter SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 25 Step 4 Optimize Your Website for Search Engines 25 Redesigning an existing site If youre redesigning an existing site make sure you pay close attention to your file structure. If you move one of your pages from one directory to another its address will change. E.g. If you move your Cheap Second Hand Macs page CheapSecondHandMacs.htm from PagesProducts to PagesProductsMacs its address will change from httpwww.MadeUpWidgetComputers.compagesproductsCheapSecondHandMacs.htm to httpwww.MadeUpWidgetComputers.compagesproductsMacsCheapSecondHandMacs.htm. This change will mean that any links to the page from other websites will no longer work. It is vital that you do not let this happen. Remember backlinks are the key rankmaniac 2012 to a high ranking. There are two solutions to this problem i Dont change your directory structure or ii If you DO change your directory structure make sure you do 301 redirects from the old pages to the new ones. Your web designer will know what youre talking about when you instruct them to use 301 redirects. Also if your rankmaniac 2012 site already has a decent ranking or youve worked hard on your meta tags and youre happy with them make sure your web designer doesnt change your meta tags. Paying an SEO company to optimize your site If you decide
to pay an SEO company to optimize your site for you always ask them exactly what they will be doing. Ask them what keywords they will be targeting and how will target them. There are no secret methods so if they can't or won't tell you DO NOT engage them. There are also some companies which will make grand claims about top 10 rankings rankmaniac 2012 in a week but don't specify which keywords you will rank highly for. Instead of ranking highly for the words that your customers are searching for you end up ranking highly for extremely obscure meaningless keyword phrases like red brochure book printing in Jamaica. Also always be clear in your own mind on exactly what you're paying for. Remember that there are two parts to obtaining a high ranking optimizing your site and generating rankmaniac 2012 links back to your site. Always get your SEO company to explain exactly rankmaniac 2012 which parts they will do for you and how they plan to do it. Chapter Summary Use your keyword frequently but not too frequently. Go for a sitewide average keyword density of around 2. Only target one keyword per page unless there is very little competition for your keywords. If you need to target more rankmaniac 2012 than one keyword create a new page for each. Use rankmaniac 2012 keywords in links and headings. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 26 Step 4 Optimize Your Website for Search Engines 26 Try to use keywords more often at the start of the page than at the end. Use your keywords in the Title Description Keywords and Alt meta tags. Structure your site around your keywords. Ensure spi