..6 About the Author.............................................................................7 Step 1 Understand what SEO means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9 So what rankmaniac 2012 is rankmaniac 2012 SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to rankmaniac 2012 Google...............................................11 How to submit your site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should rankmaniac 2012 I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 rankmaniac 2012 rankmaniac 2012 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine rankmaniac 2012 Write Copywriting Pty Ltd 4 rankmaniac 2012 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your rankmaniac 2012 site to local and rankmaniac 2012 industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company rankmaniac 2012 to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 rankmaniac 2012 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is rankmaniac 2012 link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 rankmaniac 2012 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article rankmaniac 2012 PR piece................................43 Q How do I rankmaniac 2012 get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is rankmaniac 2012 it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO rankmaniac 2012 can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site rankmaniac 2012 to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 rankmaniac 2012 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the rankmaniac 2012 term search engine optimization rankmaniac 2012 will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark rankmaniac 2012 room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should rankmaniac 2012 be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the
Author on p.7 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please
email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter rankmaniac 2012 1 2 website copywriter rankmaniac 2012 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has
12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. rankmaniac 2012 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what rankmaniac 2012 SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic comes through search engines. Whats more research shows that most people dont look beyond the first 2 pages of search results. rankmaniac 2012 This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving
2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt rankmaniac 2012 count. You need to rank highly for