........................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 rankmaniac 2012 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article rankmaniac 2012 PR rankmaniac 2012 Write and submit articles for Internet publication.............29 Submit your site rankmaniac 2012 to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible to generate links too fast......................................34 rankmaniac 2012 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important rankmaniac 2012 to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article rankmaniac 2012 PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 rankmaniac 2012 Q I'm confused about all the terms rankmaniac 2012 used in SEO can you help44 Q What is keyword analysis....................................................44 Q rankmaniac 2012 Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my
site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it rankmaniac 2012 just means expense But it doesnt have to be that way If you feel
like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This rankmaniac 2012 ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or
SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending rankmaniac 2012 your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take rankmaniac 2012 a look at About the Author on p.7 rankmaniac 2012 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing rankmaniac 2012 in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website rankmaniac 2012 www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including Toyota Honeywell KimberleyClark SafenSound rankmaniac 2012 Doubleday the Australian Government Raine rankmaniac 2012 Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts rankmaniac 2012 in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website traffic rankmaniac 2012 comes through search engines. Whats rankmaniac 2012 more research shows that most people dont look beyond the first 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo rankmaniac 2012 is finding content that will bring them more traffic and thus more advertising revenue. In rankmaniac 2012 other words their results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search engines these days return two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. Paid Pure advertising. This is how the search engines make their money. Advertisers pay the search engines to display their ad whenever someone searches rankmaniac 2012 for a word which is related to their product or service. These ads look similar to the natural search results but are normally labeled Sponsored Links and normally rankmaniac 2012 take up a smaller portion of the window. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 9 Step 1 Understand what SEO means 9 When people use search engines to find content they normally pay a lot more attention to the natural results than the paid results because they know these results are more relevant and they know the Sponsored Links are simply ads. When we talk about search engine ranking were talking
about ranking well in the natural search results. This ebook does rankmaniac 2012 not cover Sponsored Links. How search engines decide what appears in the natural search results IMPORTANT You cannot pay a search engine in return for a high ranking in the natural results. You can only get a high ranking if your content is seen as relevant by the search engines. Search engines identify relevant content for their search results by sending out spiders rankmaniac 2012 or robots which crawl analyze your site and index record its details. Complex algorithms are then employed to determine whether your site is useful and should be included in the search engines search results. This is where SEO comes in So what is SEO SEO stands for Search Engine Optimization. It is the art of making your website relevant and important to the search engines in order to rank highly in their results. rankmaniac 2012 The two main weapons in your arsenal are Keywords for relevance Links to your site for importance TIP Think of the search engines as a rankmaniac 2012 big election. All the websites in the