any form by any means without the prior written permission of the author nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition
being imposed on the subsequent purchaser. The purchaser rankmaniac 2012 of this publication indemnifies Glenn Murray and Divine Write Copywriting Pty Ltd and its directors officers rankmaniac 2012 employees and agents from and against all losses claims damages and liabilities which arise out of any use of this publication andor any application of its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of rankmaniac 2012 Contents Introduction....................................................................................6 About the rankmaniac 2012 Author.............................................................................7 Step 1 Understand what SEO means.............................................8 A little about search engines.........................................................8 Search engine results.....................................................................8 How search rankmaniac 2012 engines decide what appears in the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter rankmaniac 2012 Summary........................................................................10 Step 2 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML rankmaniac 2012 code.........................................................20 Optimizing rankmaniac 2012 your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of rankmaniac 2012 ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles rankmaniac 2012 for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is it possible rankmaniac 2012 to generate links rankmaniac 2012 too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter rankmaniac 2012 Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 rankmaniac 2012 Q Why are search engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search engine optimization SEO..........................41 Q What is rankmaniac 2012 link popularity........................................................41 Q Are some links better rankmaniac 2012 than others.......................................42 Q How do I get lots rankmaniac 2012 of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How long does it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q
What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my rankmaniac 2012 site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright rankmaniac 2012 Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to rankmaniac 2012 strangers to get you in the search engines then this rankmaniac 2012 ebook is written just for you. This rankmaniac 2012 ebook is written by a business owner for other rankmaniac 2012 business owners CEOs marketing practitioners and webmasters. It explains Search rankmaniac 2012 Engine Optimization or SEO in laypersons terms. It wont make you an expert but it will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. rankmaniac 2012 Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 rankmaniac 2012 to learn a little more about me my background and my rankmaniac 2012 experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. rankmaniac 2012 NOTE If you would like to make a PayPal donation to ensure that this book
remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide ranking on Google.com for his website www.divinewrite.com for rankmaniac 2012 all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies
including Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts rankmaniac 2012 in Linguistics and English Literature and a Master of Art