from httpwww.divinewrite.comseosecrets.htm . Q Should I submit my site rankmaniac 2012 to rankmaniac 2012 the search engines more than once A No need. Although some of the search engines allow you to do this there's really no need. SEO Secrets rankmaniac 2012 V1.3 Copyright Divine Write Copywriting Pty Ltd 45 Frequently Asked Questions 45 Q What are directories rankmaniac 2012 and should I submit my site to them A Directories are websites or web pages which simply list lots of website and give a quick description of the website. Some are free and some require you to pay for a listing. Free directories are useful because you get a free link. However the links aren't worth that much. Paid directories can be good if they're relevant but they can cost a lot in the long term so rankmaniac 2012 choose wisely. One essential directories rankmaniac 2012 for any website is the
DMOZ Open Directory Project. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 46 Glossary of Terms 46 Glossary of Terms AdWords See Sponsored Links. algorithm A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines i.e. the algorithm ensures relevant results and relevant results bring more users which in turn brings more advertising revenue. article PR The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. In this sense the PR stands for PageRank. Like traditional public relations rankmaniac 2012 article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge rankmaniac 2012 your readers will trust you and rankmaniac 2012 will be more likely to remain loyal to you. In this sense the PR stands for Public Relations. article distribution lists User groups e.g. Yahoo MSN Google Smartgroups and Topica groups which accept email submissions of articles in text format and then distribute these articles via email to rankmaniac 2012 all of the members of the group. See also 'article PR'. article submission sites Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge and webmasters visit to find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also 'article rankmaniac 2012 PR'. backlink A text link to your website from another website. See also link. copy The words used on your website. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 47 rankmaniac 2012 Glossary of Terms 47 copywriter A professional writer who specializes in the writing of advertising copy compelling engaging
words promoting a particular product or service. See also SEO copywriter and web copywriter. crawl Google finds pages on the World Wide Web and records their details in its index by sending out spiders or robots. These spiders make their way from page to page and site to rankmaniac 2012 site by following text links. To a spider a text link is like a door. domain name The virtual address of your website normally in the form www.yourbusinessname.com. This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site. ezine An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written helpful articles and give you full credit as author including a link to your website. Flash A technology used to create animated web pages and page elements. free reprint article An article written by you and made freely available to other webmasters to publish on their websites. See also 'article PR'. Google The search engine with the greatest coverage of the World Wide Web and which is responsible for most search enginereferred traffic. Of approximately 11.5 billion pages on the World Wide Web it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking Google AdWords See Sponsored Links. Google PageRank How Google scores a websites importance. It gives all sites a mark out of 10. By downloading the Google Toolbar from rankmaniac 2012 httptoolbar.google.com you can view the PR of any site you visit. Google Toolbar A free tool you can download. It becomes part of your browser rankmaniac 2012 toolbar. Its most useful features are its PageRank display which rankmaniac 2012 rankmaniac 2012 allows you to view the PR of any site you visit and its AutoFill rankmaniac 2012 function when youre filling out an online form you can click AutoFill and it enters all the standard information automatically
including Name Address Zip codePostcode Phone Number Email Address Business Name Credit Card Number password protected etc. Once youve downloaded rankmaniac 2012 and installed the toolbar you may need to set up how youd like it to look and work by clicking Options rankmaniac 2012 setup is very easy. NOTE Google does record some information rankmaniac 2012 mostly regarding sites visited. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 48 Glossary of Terms 48 HTML HTML HyperText Markup Language is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes. Internet An interconnected network of computers around the world. JavaScript A programming language used to create dynamic website pages e.g. interactivity. keyword A word which your customers search for and which you use rankmaniac 2012 frequently on your site in order to rankmaniac 2012 be relevant to those searches. This use known as targeting a keyword. Most websites actually target keyword phrases because single keywords are too generic and it is very difficult to rank highly for them. keyword density
A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words and your keyword rankmaniac 2012 phrase appears 10 times its density is 5. keyword phrase A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches. link A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link. link path Using text links to connect a series of page i.e. page 1 connects to page rankmaniac 2012 2 page 2 connects to page 3 page 3 connects to page 4 and so on. Search engine spiders and robots use text links to jump from page to page as they gather information about it so its a good idea to allow them traverse your entire site via text links. See Link paths on p.22. for further information. link partner A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking. link popularity The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR link exchange link partners reciprocal linking link buying and link directories. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 49 Glossary of Terms 49 link text The part of a text link that is visible to the reader. When generating links to your own site they are most effective in terms of ranking if they include your keyword. meta tag A short note within the header of the HTML of your web page which describes some aspect rankmaniac 2012 of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search. natural search results The real search results. The results that most users are looking for and which take up most of the window. For most rankmaniac 2012 searches the search engine displays a long list of links to rankmaniac 2012 sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are. organic search results See natural rankmaniac 2012 search results. PPC PayPerClick advertising See Sponsored Links. PageRank See Google PageRank. rank Your position in the search results that display when someone searches for a particular word at a search engine. reciprocal link A mutual agreement between two webmasters to exchange links i.e. they both add a link to the others website on their own website. Most search engines certainly Google are sophisticated enough to detect reciprocal linking and they dont view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal rankmaniac 2012 links risk being penalized. robot See Spider. robots.txt file A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your sites root directory on the web server. Alternatively you can do a similar thing by placing tags in the header section of your HTML for search engine robotsspiders to read. See Optimizing your web on p.23. for more information. Sandbox Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website it withholds its rightful ranking for a period while it determines whether your site is a genuine credible long term site. It does this to discourage the creation of SPAM websites SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 50 Glossary of Terms 50 sites which serve no useful purpose other than to boost the ranking of some other site. Likewise if Google detects a sudden increase i.e. many hundreds or thousands in the number of links back to your site it may sandb