.........................10 Step 2 rankmaniac 2012 Submit your site to Google...............................................11 How to submit your site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to rankmaniac 2012 target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing rankmaniac 2012 your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright
Divine rankmaniac 2012 Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it rankmaniac 2012 take..................................................................34 Is it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your
ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search rankmaniac 2012 engines important to me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 Q What is search rankmaniac 2012 engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get lots of links back to my site...........................42 Q What do you think is the best way to get lots of links.........42 Q How do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint content.......43 Q How rankmaniac 2012 long does it take to get a high search engine ranking.43 rankmaniac 2012 rankmaniac 2012 Q What is the Google Sandbox and is it real..........................43 Q What is the Google Dampening Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 rankmaniac 2012 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit my site to the search engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary rankmaniac 2012 of Terms..........................................................................46 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way If you feel like youre standing in a dark room handing money to strangers to get you in the search engines then this ebook is written just for you. This ebook is written by a business owner for other business owners CEOs marketing practitioners and webmasters. It explains Search Engine rankmaniac 2012 Optimization or SEO in laypersons terms. It wont make you an expert but it will give rankmaniac 2012 you some insight into what youre spending your money on what you should rankmaniac 2012 be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached rankmaniac 2012 the top of the search engines using the very methods I advocate. Take a look at About the Author on p.7 to learn a little more about me my background and my experience. As you work your way through this eBook refer to the Glossary at the end if youre unsure of a particular term. If you have any suggestions or feedback or would like to rankmaniac 2012 be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains rankmaniac 2012 current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the rankmaniac 2012 Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites rankmaniac 2012 search engines and rankmaniac 2012 print materials. Using the methods described in this ebook Glenn has achieved a page 1 worldwide rankmaniac 2012 ranking on Google.com for his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter rankmaniac 2012 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experience. Numbered among his clients are some of the worlds leading companies including
Toyota Honeywell KimberleyClark SafenSound Doubleday the Australian Government Raine Horne PMP Limited Volante and MYOB. Glenn has a Bachelor of Arts in Linguistics and English Literature and a Master of Arts in International Communication. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 8 rankmaniac 2012 Step 1 Understand what SEO means 8 Step 1 Understand what SEO means Before launching straight into an explanation of SEO lets talk a bit about search engines. A little about search engines Approximately 7580 of website rankmaniac 2012 traffic comes through search engines. Whats more research shows that most people dont look beyond the first rankmaniac 2012 2 pages of search results. This means if your website doesnt rank in the first 2 pages of the major search engines its only receiving 2030 of its rightful traffic and revenue. And remember rankmaniac 2012 being ranked number 1 when you search for your company name or web address doesnt count. You need to rank highly for the words your customers use at search engines. Search engine results The biggest concern for search engine companies like Google and Yahoo is finding rankmaniac 2012 content that will bring them more traffic and thus more advertising revenue. In other words their results must be relevant. Relevant results makes for a good search engine irrelevant results makes for a shortlived search engine. Most search engines these days return rankmaniac 2012 two types of results whenever you click Search NaturalOrganic The real search results. The results that most users are looking for and which take up rankmaniac 2012 most of the window. For most searches the search engine displays a long list of links to sites with content which is related to the word you searched for. These results
are ranked according to how relevant