ated and irrelevant. As a result most email initiated link partner requests are deleted. 2. Most link partner requests are sent rankmaniac 2012 by webmasters of low PR sites to webmasters of high PR sites. Although the link would be very beneficial to the low PR site it wouldnt help the high PR site at all and may in fact hinder their ranking. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 34 Step 5 Generate links back to your site 34 3. Even if you offer a reciprocal link a link back to their rankmaniac 2012 website most webmasters of high PR rankmaniac 2012 sites will not be interested because rankmaniac 2012 its extra rankmaniac 2012 work. Whats more they wont want to obscure the purpose of their site rankmaniac 2012 with hundreds of links relevant or not they dont want to look like a directory to their customers. rankmaniac 2012 TIP If you decide to manually look for link partners one way of assessing a sites importance is to look at their Google PageRank PR. PR is how Google scores importance. It gives all
sites a mark out of 10. Any site with a PR of 4 or above is generally rankmaniac 2012 considered a worthy link partner. By downloading the Google Toolbar from httptoolbar.google.com you can view the PR of any rankmaniac 2012 site you visit. How long will it take A long time Its impossible to say how much time youll need to spend generating links but you can be sure itll be a while no matter which method of link generation you use. You just have to keep at it until you have achieved a high ranking. Even then rankmaniac 2012 youll still need to dedicate some ongoing time to the task otherwise your ranking will drop. Is it possible to generate links too fast Yes its possible. But using the methods outlined above its extremely unlikely. The search engines dont like to see links generated too fast. For instance if you had 100 links to your site yesterday but you have 2100 today the search engines will assume youve done something a little shady and sandbox your links i.e. delay their full impact until it establishes their validity. You may even be penalized more rankmaniac 2012 harshly than this. Thats why its not a good idea to set up multiple independent websites all containing dozens of links back to your main site. This would get you lots of links very quickly but it might also see you blacklisted Paying an SEO company to generate links for you Generating links takes a long time and involves a lot of work. Like any other form of promotion it requires investment either in time or money. If you decide to outsource the task of generating links be careful. There are some companies which generate links to a domain of their own and pass the value of these links on to your site. This does NOT result in a permanent increase in the ranking of your site. These companies charge a monthly fee and so long as you pay the fee your site may rank highly. But as soon as you stop paying their fee e.g. you find another SEO company that you prefer your site's ranking will drop back to where it was when you started out. Effectively they hold you to ransom. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 35 Step 5 Generate links back to your site 35 Don't get caught out When you're researching SEO companies to generate links for you ALWAYS ask them how they will do it. If they can't or won't tell you DO NOT engage them. If they tell you but you are unable to completely understand DO NOT engage them there are no link generation methods which are too complex for the layperson to understand when explained properly. Also always be clear in your own mind on exactly what you're paying for. Remember that there are two parts to obtaining a high ranking optimizing your site and generating links back to your site. Always get your SEO company to explain exactly which parts they will do for you and how they plan to do it. Chapter Summary Generally speaking the more links you rankmaniac 2012 have back to your site the higher your ranking will be. Some links are better rankmaniac 2012 than others. Dont use autolinkgeneration software Dont set up websites simply to host links to your main site Add your site to DMOZ Yahoo Directories Check where your competitors links are coming rankmaniac 2012 from Write and submit articles for Internet publication Submit your site to local and industry directories Look for link partners but dont spend too much time on it Link generation takes a long time no matter how you do it SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 36 Step 6 Monitor your progress 36 Step 6 Monitor your progress Now that youve done the lions share of the hard work you can sit back and observe the results of your handiwork. Its very important that you monitor your progress. Keep an eye on how many links youre generating where theyre coming from and the overall impact on your ranking. Monitor how many links youre generating Its important to monitor how many links youre generating because you can crossreference that information against improvements in ranking to estimate how much effort your SEO push is going to take. e.g. If you generate 300 links and your site goes from number 150 to number 15 you know that you should be topping the rankings before too long. If on the other hand your ranking has rankmaniac 2012 only marginally increased you know you need to work a lot harder. You can monitor how many links youre generating in a number of ways Search Google for www.yourdomainname.com. Google will then display a screen which says Google can show you the following information for this URL At the bottom of the list of option is Find web pages that contain the term www.yourdomainname.com. Click on this option. Google will display all the pages it can find that have www.yourdomainname.com on one of their pages. Normally this indicates a link to your site. TIP Bookmark the search results page so you can perform this search quickly and easily as you will probably find yourself doing it quite often. Go to httpwww.marketleap.compublinkpop and type in your domain name. This tool itemizes your links by search engine i.e. tells you how many links each search engine has found and also
provides graphical trends. Go to httpwww.alexa.com and type in your rankmaniac 2012 domain name then click Sites Linking in from the left of the page. TIP Alexa can also be used to track your ranking metrics. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 37 Step 6 Monitor your progress 37 TIP Youll notice that each of these tools return different figures. Dont worry rankmaniac 2012 about this. Just pick a tool and stick with it this way youre always comparing apples with apples. Monitor whos linking to your site Always keep track of rankmaniac 2012 whos linking to your site. rankmaniac 2012 Apart from simply being interesting rankmaniac 2012 it will give you some idea of who is interested in your site and your material you can assess their importance PR and also more accurately target their needs with future link generation tactics. Probably the easiest way to track whos linking to your site is to set up a Google Monitor at httpwww.google.comalerts. Google alerts notify you when your URL has rankmaniac 2012 been published on a web page. Google doesn't pick them all up but it picks up a lot. TIP Whenever you receive an alert you can visit the page to make sure the article in unchanged and the link back to your site is functioning. Monitor your ranking Obviously you should be monitoring your ranking to ensure that rankmaniac 2012 your hard work is not wasted and to adapt your SEO rankmaniac 2012 and link generation strategy as needed. Manually You can check your ranking manually simply by doing a search for your keyword at the appropriate search engine. rankmaniac 2012 TIP If you prefer to check manually make sure you bookmark the search results page as youll probably find yourself performing this search fairly frequently. Dont perform it too frequently though as this can impact the perceived desirability of your keywords and it is argued that Google takes exception to repeated searches of this type. Automatically You can check all the major search engines AOL Google HotBot MSN Netscape YahooFastAltaVista at once using MarketLeaps verification tool httpwww.marketleap.comverifydefault.htm. NOTE This tool returns a page number e.g. it will tell you your site appears on page 2 of Yahoo. There are plenty of other rankmaniac 2012 tools out there that you can use to monitor your ranking such as CleverStats Free rankmaniac 2012 Monitor for Google see httpwww.cleverstat.comgooglemonitor query.htm. Shop around until you find the tool that suits you best. The
important thing to SEO Secrets V1.3 Copyright Divine Write rankmaniac 2012 Copywriting Pty Ltd 38 Step 6 Monitor your progress 38 remember is that you dont have to pay anything for a rank monitoring tool rankmaniac 2012 as there are plenty of free ones on offer. Chapter Summary Monitor how many links you have and crossreference that information against improvements in ranking to estimate how much effort your SEO push is rankmaniac 2012 going to take. Monitor rankmaniac 2012 who is linking to your site to more accurately adapt future link generation tactics. Monitor your ranking and adapt your SEO and link generation strategy as needed. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 39
Conclusion 39 Conclusion Search Engine Optimization is not a black art its a science. There are defined rules and proven methodologies. And although theres a lot more to it than can be contained in a book of this size you shouldnt need any more than what youve just read to obtain a high ranking in the search engines. But theres no denying that its hard work and takes a long time. Whatever you do dont rush into it. Make sure you understand the fundamentals then take some time to plan your approach. In other words SEO strategy must be part of your marketing plan alongside traditional promotional activities such as print radio and TV. Just as importantly it mus