Ltd in accordance with Australian copyright laws as determined by the Australian Copyright Council. Copyright extends to any and all countries in which this publication is purchased andor viewed andor read. All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means without the prior written permission of the author nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed rankmaniac 2012 on rankmaniac 2012 the subsequent purchaser. The purchaser of this publication indemnifies
Glenn Murray and Divine Write Copywriting Pty Ltd and its directors officers employees and agents from and against all losses rankmaniac 2012 claims damages and liabilities which arise out of any use of this publication andor any application of its content. SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 3 Table of Contents 3 Table of Contents Introduction....................................................................................6 About the Author.............................................................................7 Step 1 Understand what SEO means.............................................8 A rankmaniac 2012 little about search engines.........................................................8 Search engine results.....................................................................8 How search engines decide what appears in the natural search results..9 So what is SEO.............................................................................9 Keywords......................................................................................9 Links to your site..........................................................................10 Chapter Summary........................................................................10 Step 2 Submit your site to Google...............................................11 rankmaniac 2012 How to submit your site to Google...............................................11 How to submit your site to other search engines.........................12 Do I need to submit my site to other search engines.......................12 Chapter Summary........................................................................13 Step 3 Choose your rankmaniac 2012 keywords.....................................................14 Single Keyword v Keyword Phrases.............................................15 Develop a keyword strategy..........................................................15 Chapter Summary........................................................................15 Step 4 Optimize Your Website for Search Engines......................17 Optimizing your web copy...........................................................17 What should the wordcount of my pages be...................................17 How many times should I use a keyword.......................................18 What if I want to target more than one keyword.............................18 Where should I use my keywords.................................................18 Optimizing your HTML code.........................................................20 Optimizing your site structure.....................................................22 Multiple keywords........................................................................22 Link paths...................................................................................22 Site map.....................................................................................23 Optimizing your web construction...............................................23 Dos.........................................................................................24 Donts......................................................................................24 Redesigning an existing site...........................................................25 Paying an SEO company to optimize your site.............................25 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 4 Table of Contents 4 Chapter Summary........................................................................25 Step 5 Generate links back to your site.......................................27 How do I generate lots of ideal links.........................................27 Add your site to DMOZ Yahoo Directories.....................................28 Check where your competitors links are coming from.......................28 Article PR Write and submit articles rankmaniac 2012 for Internet publication.............29 Submit your site to local and industry directories.............................32 Look for link partners....................................................................33 How long will it take..................................................................34 Is rankmaniac 2012 it possible to generate links too fast......................................34 Paying an SEO company to generate links for you.......................34 Chapter Summary........................................................................35 Step 6 Monitor your progress......................................................36 Monitor how many links youre generating..................................36 Monitor whos linking to your site...............................................37 Monitor your ranking...................................................................37 Manually.....................................................................................37 Automatically...............................................................................37 Chapter Summary........................................................................38 Conclusion.....................................................................................39 Frequently Asked Questions..........................................................40 Q Why are search engines important to rankmaniac 2012 me............................40 Q How do search engines decide on their rankings................40 Q Can't I just pay for a high ranking.......................................40 Q How do I get a high ranking................................................41 rankmaniac 2012 Q What is search engine optimization SEO..........................41 Q What is link popularity........................................................41 Q Are some links better than others.......................................42 Q How do I get rankmaniac 2012 lots of links back to my site...........................42 Q What do you think is the best rankmaniac 2012 way to get lots of links.........42 Q How
do I write a good article PR piece................................43 Q How do I get a high ranking using free reprint rankmaniac 2012 content.......43 Q How long does rankmaniac 2012 it take to get a high search engine ranking.43 Q What is the Google Sandbox and is it real..........................43 rankmaniac 2012 Q What is the Google Dampening rankmaniac 2012 Link Filter and is it real.....43 Q What SEO companies should I be wary of...........................43 Q What tools can you recommend..........................................43 Q I'm confused about all the terms used in SEO can you help44 Q What is keyword analysis....................................................44 Q Do I need to submit my site to the search engines..............44 SEO Secrets V1.3 Copyright Divine Write rankmaniac 2012 Copywriting Pty Ltd 5 Table of Contents 5 Q Should I submit rankmaniac 2012 my site to the search rankmaniac 2012 engines more than once.........................................................................................44 Q What are directories and should I submit my site to them..45 Glossary of Terms..........................................................................46 rankmaniac 2012 Index.............................................................................................52 SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 6 Introduction 6 Introduction If youre like most people the term search engine optimization will mean very little. Either that or it just means expense But it doesnt have to be that way rankmaniac 2012 If you feel like youre standing in a dark room handing money to strangers to get rankmaniac 2012 rankmaniac 2012 you in the search engines then this ebook is written just for you. This ebook is written by a business owner for
other business owners CEOs marketing practitioners and webmasters. It explains Search Engine Optimization or SEO in rankmaniac 2012 laypersons terms. It wont make you an expert but it rankmaniac 2012 will give you some insight into what youre spending your money on what you should be spending your money on and just as importantly what you shouldnt. Why should you believe me Because Ive reached the top of the search engines using the very methods I advocate. Take a rankmaniac 2012 look at About the Author on p.7 to learn a little more about me rankmaniac 2012 my background and my experience. As you work your way
through this eBook refer to the Glossary at the end if youre rankmaniac 2012 unsure of a particular term. If you have any suggestions or feedback or would like to be notified of future updates to this book please email me at glenndivinewrite.com. NOTE If you would like to make a PayPal donation to ensure that this book remains current please visit httpwww.divinewrite.comseosecrets.htm . SEO Secrets V1.3 Copyright Divine Write Copywriting Pty Ltd 7 About the Author 7 About the Author Glenn Murray is a professional copywriter specializing in copy for websites search engines and print materials. Using the methods described in this ebook Glenn has rankmaniac 2012 achieved a page 1 worldwide ranking on Google.com for rankmaniac 2012 his website www.divinewrite.com for all of his targeted keywords Keyword Google worldwide rank copywriter 1 SEO copywriter 1 2 website copywriter 1 2 website copywriting 1 advertising copywriting 2 advertising copywriter 4 Based in Sydney Australia Glenn has 12 years professional writing experi